Dig deeper into key areas of interest.
At LAT, we’re here to help. Download our free resources or view details of our paid training programs. Need something more custom? We are happy to provide quotes for training or research on specific topics related to the Canadian market, Chinese marketing or multilingual services.
Downloadable Resources
We’ve developed a few downloadable resources that go in-depth into topics that matter to our clients. Review our free white papers here.
Reaching Diversity: 9 Million Customers Your Brand Might be Forgetting
Did you know? Canadians speak over 200 languages! This incredible diversity presents a unique opportunity for businesses to connect with new audiences.
Marketing Adaptation: Engaging Diverse Audiences
Beyond translation, marketing adaptation tailors your brand message to connect with diverse cultural groups. Allowing you to connect, engage, and convert with authenticity.
Understanding Chinese Social Media Channels
In Canada, Chinese customers are one of the most important communities with strong purchasing power and disposable income. You need to gain a deeper understanding of how to use Chinese social media channels to help your business before you start marketing and advertising activities.
Canadian Labelling Laws
Canada has very specific regulations that govern how labelling and packaging must be done, for both food and non-food products. In this free white paper, we provide an overview of these requirements, including new front-of-package (FOP) labelling requirements that were introduced in 2016 and must be implemented by December 2021.
Doing Business in Quebec
Quebec is the second most populated province in Canada and the only province where French is the sole official language. In our free white paper, we provide an overview of Law 101 (Loi 101) which dictates issues pertaining to French language company names, advertising, signage, internal employee communications and more. We also address some of the cultural nuances a company must be aware of when looking to expand into Quebec.
China-Ready Guide
Chinese tourists are a vital part of Canada’s tourism industry, spending an average of $2,464 on each trip and contributing an estimated $1.7 billion to the economy according to Destination Canada. Our guide will help you cater to Chinese visitors, and may also be helpful if you are seeking to promote your services to Chinese locals.
