Emoji Across Cultures: Tiny Pictures, Surprisingly Big Drama
Emoji may be tiny, but they are culturally ambitious. For brands working across markets, these everyday symbols deserve the same care as words, tone, and imagery.
Growing Sales in the US Requires a Spanish-Language Strategy
US Spanish-language growth is reshaping how brands approach localization, multicultural marketing, and customer communication across North America.
Turning a Translation Mistake into a Marketing Opportunity
A recent Adidas China moment shows why professional translation and localization require in-market expertise and a consistent focus on quality.
LAT Multilingual Announces In-Kind Sponsorship of CITAP+ in Support of Canada’s Inbound Tourism Sector
LAT Multilingual announces its in-kind sponsorship of CITAP+, supporting Canada’s inbound tourism sector with bilingual communications, events, and industry initiatives.
LAT Multilingual Announces Partnership with World Press Freedom Canada
LAT Multilingual is partnering with World Press Freedom Canada to support multilingual public outreach and help make communications on press freedom more accessible to diverse audiences.
International Mother Language Day: A Global Look at Languages Offline and Online
A closer look at linguistic diversity and why some of the world’s most spoken languages remain underrepresented online.
Honouring Ramadan Through Respectful, Inclusive, and Culturally Adapted Communication
Explore how culturally adapted communication during Ramadan helps organizations build trust through inclusive and culturally aware messaging.
Chinese New Year 2026: A Golden Opportunity to Connect with Chinese Customers
Learn how Canadian brands can engage Chinese customers during Chinese New Year 2026 with culturally relevant campaigns and digital strategies.
Time to Get Ready: China Restores Canada as a Group Travel Destination
China has resumed group travel to Canada. Learn how to reconnect with Chinese travellers through culturally informed strategies.
