Connect with your audience with cultural awareness training.
Your market is diverse and if you are wanting to truly connect with specific demographics, understanding how to do so with cultural awareness is key.
We have experience delivering pre-packaged training programs to companies, organizations and individuals. We also have the expertise to develop custom cultural training to help organizations, including executive teams, management and front-line employees, understand the nuances of particular demographics, or develop a strategy to appeal to them.
At LAT, our team is diverse, with extensive experience in translation and multilingual marketing across a wide variety of markets and channels. Let us help you reach your clients and consumers effectively.Â
We offer:
- Custom training packages, delivered in-person or online, specific to your industry and your corporate objectives
- Research and recommendation packages to help you delve deeper into a specific demographic
- Training on how to use popular Chinese social media – like WeChat – to engage with customers.
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This session was concrete and the presenter gave us great advice to better work with the Chinese market to make sure we attract them right while meeting their expectations, and offering them an adapted service. The facilitator was knowledgeable and strong.
New Brunswick Tourism Department
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Thank you for a very informative session. You have definitely offered us a perspective that challenges our assumptions so it is prompting us to re-think our approaches! Very valuable insight.
Elizabeth Ho
Development Manager
Gateway Theatre
Training Case Studies
Destination BC
LAT developed a cultural readiness program for Destination British Columbia to help its travel partners welcome and understand the needs and preferences of Chinese visitors.
Gateway Theatre
LAT developed custom cultural training to help a non-profit theatre in Richmond better understand and connect with Chinese locals in the Lower Mainland.
Tourism Industry Association of New Brunswick
In May 2019, LAT partnered with the Tourism Industry Association of New Brunswick to deliver Golden Dragon (China-Ready) training.