What an inspiring and insightful year has it been for LAT’s translation and multilingual marketing services! The company went through incredible growth, adding new services to help organizations reach customers better by engaging with them in their own language.
Throughout 2022, we continued to focus on optimizing our services to better support our clients with quality translation and marketing adaptation services. As our team grew, so did the range of services we offer. We are focused on staying ahead of the latest trends in social media, digital marketing, advertising and analytics so that we can better help our clients reach target cultural and linguistic audiences.
LAT is much more than a translation company – we are experts in marketing and data-driven strategies which help brands reach people more effectively. The power of language is not to be underestimated. It is a tool to connect, engage, and communicate, and is the key to building relationships and driving growth.
Lise Alain, President at LAT Multilingual, said: “2022 was the year that established us as a leading ISO and CGSB-certified translation and multilingual services provider for companies targeting the North American market. In 2023, we look forward to serving our clients with interpreting and search engine optimization services. We want to enable our clients to engage with customers in meaningful ways, and to get high returns on their language investment.”
Julie Wong-Gravend, the Vice-President, said: “LAT is all about connecting communities through language services that also include the efficient delivery of the message. From translation to marketing adaptation and social media engagement in various languages, we help our clients engage with diverse markets. We also support a range of philanthropic initiatives that benefit the wider community through our translation services.”
While this year’s achievements have certainly taken us to a whole new level, our work is not done for 2023. We are looking forward to the challenges and opportunities ahead.
As our clients’ needs continue to evolve, we will be evolving too as we continue to support them as their trusted partners.
LAT Multilingual in 2022:
1. Rapid growth
- We recorded an 83% increase in the number of clients onboarded in Q4 compared to the same quarter last year.
- We have expanded to the Latin-American market with our team of professional Spanish translators.
- Our Chinese marketing services are going through the roof – with more and more brands understanding the importance of engaging actively with Chinese residents, especially in urban centers like Toronto, Montreal and Vancouver.
2. New services
- Driven by the evolving demands of our clients, we launched two new services, namely – Search Engine Optimization (SEO) and Online/On-site Interpretation services.
- SEO experts at LAT can now boost traffic to clients’ localized websites with a solid SEO strategy, in any language.
- Adding interpreting services to in-person and online events allows companies to bridge the language divide and ensure their events are inclusive.
3. Awards and recognitions
- We received warm appreciation from our clients, some of which were featured on Clutch.
- We were also recognized as one of the most reviewed content marketers by The Manifest.
4. Maintenance of high-quality standards
- Our ISO and CGSB Translation Certifications continue to attest to the quality of our services and our commitment to our clients.
- And we are ready to take the next step toward our mission of helping companies reach diverse markets with quality translations and multicultural marketing services.
5. Philanthropy and support to various causes
We strongly believe in the power of businesses in supporting causes, people and communities. Given our commitment to diversity, we proudly stand behind organizations that are aligned with our passion and who promote diversity in Canada and across the globe.
We are affiliated with the following organizations and causes:
- Ukrainians settling into Canada (we provided translation services for FREE – to support newcomers displaced by the war)
- Translators Without Borders
- West Coast Leaf
- The Translation Games – to support translators entering the industry.
Our amazing team:
We enjoy celebrating the many different cultures and languages of our global team. Everyone has been wonderful in sharing their unique perspective. From our offices in Vancouver, Toronto and Montreal to the desks of our global team in Japan, Korea, India, Egypt, Argentina, France, Germany, Italy, and more… each of our team members’ unique backgrounds is embraced with an open heart. This openness to different cultures reflects our core values and beliefs that helped us sail through 2022.
Learn more about our values and sustainability policies here.
LAT’s values – diversity, and inclusion:
Adopting an inclusive mindset is essential not only for the well-being of our businesses but for everyone. We need to focus on our common goals – the urgent need to address environmental challenges, alleviate poverty and facilitate access to water, food, education and health in all countries.
At LAT, these core values unite us. We want our work to be meaningful. So, we look for ways to apply our language skills and our passion for different cultures to our purpose. Every day, we see the positive effect of working as a diverse team and allowing everyone to bring their “whole self” to the table. Different perspectives bring different solutions, which makes us work better together.
In the words of Manly Hall: “Words are potent weapons for all causes, good or bad”. In all languages, words have the power to bring people together or to divide them. As language professionals, we have the privilege of working with words to convey our clients’ intentions and values.
We consider it our duty to handle content with care. We use tools for efficiency, but never to replace the human mind. There is a reason why transposing content from one language to another is one of the oldest professions. It connects people, and it has never been more important than in today’s global world.
What makes LAT Multilingual different?
LAT Multilingual is founded on two main principles: quality and customer service. Our core team here in Canada is small, but thanks to our 20+ years in business, we boast a global network of collaborators made up of certified professionals and native speakers living in the target market of our clients.
Our experience and solid track record, combined with our passion for cultural diversity and inclusivity, set us apart. Women-owned and managed, we work hard at LAT, but we also have fun doing what we love and striving to make a positive impact on our clients and the communities they engage with.
Great things to come:
The future of LAT is bright. We have a strong team of translators, interpreters, marketers, graphic designers, SEO specialists and voice-over artists who provide high-quality language services to help you reach new markets here in North America, or abroad.
We are committed to supporting our clients’ marketing efforts to expand their reach into the multicultural arena, and getting results.
About LAT Multilingual:
LAT Multilingual is a translation and multicultural marketing firm with over 20 years of experience helping businesses communicate more effectively with customers by adapting their content and strategy to reach diverse demographics. We specialize in translation, content adaptation, localization, traditional and digital marketing, and multilingual services ensuring that we respectfully use the right language and messaging to help your brand shine. With offices in Montreal, Vancouver and Toronto, LAT is positioned to serve companies of all sizes and offer clients truly unparalleled service and quality.
