Almost half of the population in GTA (Greater Toronto Area) is from a visible minority. The common Ethnics in Toronto are English, Chinese, Canadian, Irish, Indian, Filipino, and more. And believe it or not, each person sees millions of ads every year.
As a business owner, you often might be thinking how to advertise my products to Chinese community? “If you want to attract Chinese audience to your business, you ought to use Chinese social media channels.”
No matter how sophisticated and well-funded your digital marketing strategy, an English-only approach in Canada overlooks over 7 million potential customers in diverse communities. Multicultural marketing can bridge that gap, delivering on-brand content across a range of target languages.
If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.
A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.
Bad translations of product names, slogans, and branding seem like hilarious corporate blunders that you would never make.
Last week, Lemaire, an upscale fashion brand created by former [...]
If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.
All markets are multicultural now. To keep up, your business needs to be multilingual as well. The ability to reach across language, culture and technological barriers is critical, whether your customer base is local or global. But it’s much deeper than just translating words. Fashion, history, culture, and technology all play important roles in marketing to diverse communities. Multicultural marketing agencies such as LAT help you meet these evolving challenges; ensuring the meaning of your message does not get lost in translation. Here are some tips to make sure your multicultural marketing is a success.
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