Blog About Multilingual Translation and Marketing

The Importance of Humour in Communication: Why We Don’t Always Get the Joke

Deepa Jatania2022-11-16T11:42:31-08:00November 8th, 2022|Cultural Marketing, Multiculturalism, Translation and Localization|

It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.

The Manifest Honours LAT Multilingual Translation & Marketing As One of the Most Reviewed Content Marketers in Canada

Deepa Jatania2022-11-16T11:44:42-08:00November 4th, 2022|Press Releases|

Content marketing allows brands to not only have a voice but amplify it. However, your message needs to be carefully crafted in order to reach the right audience. In the diverse world that we live in now, businesses need to take into account cultural and linguistic nuances before launching a marketing campaign.

10 Ways Thanksgiving is Celebrated Across Cultures

Deepa Jatania2023-06-26T14:20:05-07:00October 7th, 2022|Cultural Marketing, Cultural Observances, Multiculturalism|

It is the season to give thanks around the world! There are many different ways that people celebrate Thanksgiving: from hearty feasts to sharing blessings; each culture has its own traditions. Though the traditions are different, the sentiment is the same - to spend quality time with friends and family, give thanks, and reflect on what’s most important in life. As strong believers in cultural diversity and inclusion, today at LAT we’d like to take you on an enlightening cultural journey into various Thanksgiving traditions.

How Should Marketers Steer Clear of Microaggressions?

Deepa Jatania2022-11-16T11:55:23-08:00September 27th, 2022|Inclusion & Diversity, Inclusive Marketing|

Our markets are diverse. Brands that want to engage meaningfully with their customers are opening their horizons and making sure everyone is represented, not just one segment of our population. Reaching consumers from various parts of the world or belonging to a wide variety of cultural and social segments requires diversity marketing. Therefore, brands and marketers should be mindful and be part of the solution when it comes to fostering change and inclusion in our societies.

LAT Multilingual’s Customer Excellence with ISO and CGSB Translation Certifications!

Deepa Jatania2023-01-03T11:49:04-08:00September 19th, 2022|Certifications, Company News & Updates|

To achieve customer satisfaction, we need to be certain of providing value from the translation services that the clients have acquired from us. Their expectations should not only be met, but surpassed. In the journey to reach milestones in success, translation certifications play a key role! The certifications allow us to streamline and dedicate our growth with concrete foundations of “delivering exceptional translation services helping companies and organizations reach diverse markets.”

LAT Multilingual Translation and Marketing Records Its First Review on Clutch

Deepa Jatania2022-11-16T12:01:02-08:00September 15th, 2022|Company News & Updates|

The translation industry, though serving quite an essential function in global business, remains a niche industry. In order to help boost our digital marketing efforts, we decided to create a vendor profile on the B2B review platform Clutch. After spending some time on the site, we’re happy to report that we’ve earned our first review. We’re even happier to reveal that we were given a five-star rating for our performance.

Marketing to Gen Z the Right Way: Do’s and Don’ts

Deepa Jatania2023-02-24T11:47:38-08:00August 11th, 2022|Branding & Marketing, Marketing and Communications Strategy|

International Youth Day is just around the corner and the theme for this year is - Intergenerational Solidarity: Creating a World for All Ages. It is a perfect occasion for marketers to understand the various aspects of marketing to Gen Z. Gen Z comprises the larger chunk of youth today after Millennials. They are born between 1997 and 2012. Therefore, are the first social generation to have grown up with Internet access and portable digital technology from a young age.

Indigenous-owned Businesses at the Heart of Canada’s Most Diverse City

Deepa Jatania2022-11-10T10:57:01-08:00August 9th, 2022|Inclusion & Diversity, Indigenous|

Toronto is Canada’s most diverse city and hosts an abundance of unique Indigenous-owned businesses. Today is International Day of the World’s Indigenous Peoples. In honour of this special day, we highlight three Toronto-based Indigenous-owned businesses that offer their customers a unique look into Indigenous culture.

WeChat Channels: A great tool for marketers

Xinyue Guan2023-02-24T12:11:33-08:00July 26th, 2022|Chinese Marketing, Chinese Social Media|

WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.

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