Blog About Multilingual Translation and Marketing

Connect with South Asian Canadians With These English [And Hindi!] Diwali Wishes

Josephine Macnab2023-11-10T08:30:09-08:00November 10th, 2023|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Marketing to Diverse Audiences|

As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.

Looking to Reach Chinese Customers? You Need to Know About Singles’ Day!

Leah Levy2023-11-08T12:22:48-08:00November 8th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.

Get Inspired to Reach the Canadian Market with these Bilingual Website Examples

Josephine Macnab2023-11-06T11:47:14-08:00November 6th, 2023|Marketing and Communications Strategy, Official Languages, Website Translation & Localization|

In Canada, a bilingual website refers to a website that is available in both official languages–English and French. In this article, we will explain the advantages of having a bilingual website in Canada and share five awesome bilingual website examples to inspire your own.

Attract Chinese International Students to Your School

Leah Levy2023-10-27T13:15:05-07:00October 27th, 2023|Chinese Marketing, Chinese Social Media, Education Canada, Marketing to Diverse Audiences|

Chinese international students are searching for information. Is your institution easy to find? Are students finding the information they are searching for?

What You Need to Know About the Francization of Businesses in Quebec

Josephine Macnab2023-10-23T08:30:03-07:00October 23rd, 2023|French Marketing, Quebec Market|

In Quebec, Bill 101 establishes French as the province’s one and only official language and “the normal and everyday language of work, instruction, communication, commerce and business.” Let’s go over what that means for your business.

Who Are Canada’s Post-Pandemic Tourists? An Overview of the Top Tourism Markets for Canada

Josephine Macnab2023-10-12T10:16:50-07:00October 12th, 2023|Travel & Tourism, Trends in Tourism Marketing|

In order to take advantage of the anticipated surge of visitors within the next few years, destination tourism organizations need to know who they are marketing to and how to reach them. In this article, we’ll share key tourism in Canada statistics and show you how you can leverage multilingual marketing to reach a more diverse traveller market.

Is your Business Ready for the Canadian Market? Here’s What You Need to Know About Language Regulations

Josephine Macnab2023-10-20T13:42:02-07:00October 5th, 2023|Bilingual Packaging, French Marketing, Quebec Market|

In this article, we’ll review the general labelling requirements in Canada and then take a closer look at language requirements for doing business in Quebec.