LAT Multilingual Partners with Baidu for Targeted Advertising and SEO!
LAT Multilingual is delighted to announce our new partnership with Baidu to help Canadian DMOs and service providers optimize their online presence and reach Chinese travellers.
Charter of the French Language: What you should know about Quebec’s language laws in 2024
In January 2024, the Government of Quebec updated language laws introduced by Bill 96. In a nutshell, the new law aims to clarify when businesses can use non-French trademarks on product packaging, signage, and more.
Thinking of marketing to Chinese consumers this Lunar New Year?
Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.
What do Chinese students think about Canadian education?
Canada continues to attract a significant number of Chinese students. The country's reputation for high-quality education, diverse course offerings, and a history of hosting international students has made it a preferred destination. We’ve explored the factors that attract Chinese students to Canadian institutions, the challenges they may face, and the overall impressions they have about Canadian education.
Why is Language Such an Important Factor in Reaching Québécois Consumers?
Marketing to Québécois should go beyond just meeting legal requirements. A successful marketing campaign should speak to the unique culture of Quebec consumers as well as speaking French. Here are some of the ways Québécois culture is unique, and what that means for brands wanting to appeal to Québec consumers.
LAT Multilingual Gets Recognized as a Top B2B Company in 2023
As one of the top B2B companies on Clutch, LAT Multilingual has earned its badge as a Clutch Global Leader. This prestige reflects the company’s exceptional customer satisfaction rating, with an average review rating of 4.9/5.
The Evolution of Multicultural Marketing from Holidays to Everyday
Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.
LAT supports MIFI for the adaptation of its multilingual content
LAT Multilingual Translation & Marketing is proud to provide the Ministry of Immigration, Francisation and Integration (MIFI) of Quebec multilingual translation services.
A Closer Look at Indigenous Language Revitalization
Indigenous language revitalization refers to specific efforts to preserve, promote, and revitalize the languages spoken by Indigenous communities. To learn more about preserving and revitalizing Indigenous languages, check out our blog post.
