Blog About Multilingual Translation and Marketing

How App Localization Boosts Your Brand Sales and Reach

Deepa Jatania2024-08-13T12:18:12-07:00July 30th, 2024|Marketing and Communications Strategy, Translation and Localization|

Digital marketing can reach a global audience. However, high-quality localization is essential to truly resonate with users across cultures. Mind Studios, a software company with a decade of experience in developing IT products and LAT Multilingual, a Canadian-based translation, marketing and localization agency with over 20 years of experience in helping businesses reach diverse audiences in North America, are joining forces to explore the crucial role app localization plays in making consumers feel understood, and valued, and ultimately, driving sales.

LAT Multilingual Recognized as a Clutch Global Leader for a Second Year in a Row!

Deepa Jatania2024-07-24T11:21:23-07:00July 23rd, 2024|Press Releases|

LAT Multilingual, a Canadian-based translation and multicultural marketing company with over 20 years of experience, announced its recognition as a 2024 Spring Global Award winner for translation services on Clutch, the leading global marketplace of B2B service providers. LAT Multilingual helps businesses connect with diverse customers through content adaptation, localization, and multicultural marketing.

The Importance of Translation Quality in Multicultural Marketing

Deepa Jatania2024-07-12T10:03:43-07:00June 12th, 2024|Multilingual Marketing, Translation and Localization|

It is the harsh reality that some businesses have to face when they underestimate the importance of using high-quality translation and transcreation services. Read more!

LAT Multilingual Achieves B Corp Certification for Commitment to Social and Environmental Responsibility

Deepa Jatania2024-04-16T12:10:16-07:00April 16th, 2024|Press Releases|

LAT Multilingual is now B Corp certified. B Corp certification is a designation awarded to businesses that meet high standards of verified performance, accountability, and transparency across a range of factors, including employee benefits, charitable giving, and supply chain practices.

Win Over Chinese Consumers in North America with RED [The Little Red Book]

Deepa Jatania2024-04-05T06:12:50-07:00March 26th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media|

The landscape of social media marketing is constantly evolving, and [...]

LAT Multilingual Partners with Baidu for Targeted Advertising and SEO!

Deepa Jatania2024-03-25T13:54:59-07:00March 25th, 2024|Press Releases|

LAT Multilingual is delighted to announce our new partnership with Baidu to help Canadian DMOs and service providers optimize their online presence and reach Chinese travellers.

Charter of the French Language: What you should know about Quebec’s language laws in 2024

Colleen Webber2024-03-06T10:08:09-08:00March 6th, 2024|French Marketing, Quebec Market|

In January 2024, the Government of Quebec updated language laws introduced by Bill 96. In a nutshell, the new law aims to clarify when businesses can use non-French trademarks on product packaging, signage, and more.

Thinking of marketing to Chinese consumers this Lunar New Year?

Colleen Webber2024-01-18T08:59:07-08:00January 18th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.

What do Chinese students think about Canadian education?

Deepa Jatania2024-01-10T09:09:21-08:00January 8th, 2024|Chinese Marketing, Chinese Social Media, Education Canada|

Canada continues to attract a significant number of Chinese students. The country's reputation for high-quality education, diverse course offerings, and a history of hosting international students has made it a preferred destination. We’ve explored the factors that attract Chinese students to Canadian institutions, the challenges they may face, and the overall impressions they have about Canadian education.

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