Doing Business in Asia: What do Canadians Want?
The 2013 National Opinion Poll: Canadian Views [...]
Great Performance on Sina Weibo: 3 Case Studies
Diamonds may be a girl’s best friend, but for luxury [...]
5 Reasons Your Marketing Plan Needs to Include Sina Weibo
After sharing information on luxury branding on Chinese social media and Canadian politicians [...]
Happy Mother’s Day from Different Cultures and Languages
With Mother’s Day fast approaching, I decided to survey our [...]
Is Your Chinese Gift Saying What You Intended?
Politicians giving out red envelopes should beware of cultural misunderstandings… [...]
Does Your Bilingual Packaging Make Your Brand Look Good?
If only I could show you the cereal box that [...]
Yachts on Sina Weibo
Sina Weibo, with over 500 million registered users, is one [...]
Luxury Brands on Chinese Social Media
Chinese customers are considered the top spenders in luxury goods worldwide, with a [...]
The CTC, An Example of Multilingualism in the Service of Marketing
When you think of a Canadian Crown corporation, the image [...]
