Selling Products to the Chinese Market on Taobao
Learn how to create an account on popular Chinese e-commerce site Taobao so you can sell products to the Chinese market.
From our CEO – Cultural Diversity and the Marketplace
Canadian cities are increasingly diverse. By 2031, 78% of Toronto's population will be either foreign-born or born in Canada from immigrant parents. In Vancouver, over 70%. Diversity in the workplace has been a popular theme for many years, but the next step for companies to differentiate themselves will be to connect with our cities’ growing Chinese, Indian, Filipino and Hispanic populations. LAT President Lise Alain reflects on the need for cultural diversity in marketing.
WeChat: an efficient tool to reach and engage with Chinese Customers
WeChat has gone from strength to strength since it was released in 2011. Its mix of text messaging, hold-to-talk voice messaging, photo and video sharing has already attracted more than 400 million users. Companies who want to market their products or services are starting to include WeChat as a must-have promotional tool for their brand.
Cultural Marketing, Social Media and the evolution of the translation industry
In the summer of 2012, I woke up to the [...]
Social Media and SEO for Business – Getting Noticed Online
If you’re a business owner or in charge of marketing, [...]
Finding 500 Million New Fans – Weibo and Chinese Social Media
Sina Weibo, the most powerful Chinese social media platform, has [...]
Rabbit Food For Lunch: Breaking the Language Barrier While Travelling
Hannah Jennings-Voykovich has recently joined the LAT Multilingual team as [...]
Bill 101: What You Need to Know About Doing Business in French in Quebec
Any business looking to enter the Canadian market needs to [...]
How to Choose a Translation Company
You have finally succeeded in starting up your own company. [...]
