How can businesses reach out to an increasingly diverse marketplace and make returning and potential customers feel welcome? Celebrating important holidays like Chinese New Year is a great place to start.
Learn how to create an account on popular Chinese e-commerce site Taobao so you can sell products to the Chinese market.
Canadian cities are increasingly diverse. By 2031, 78% of Toronto's population will be either foreign-born or born in Canada from immigrant parents. In Vancouver, over 70%. Diversity in the workplace has been a popular theme for many years, but the next step for companies to differentiate themselves will be to connect with our cities’ growing Chinese, Indian, Filipino and Hispanic populations. LAT President Lise Alain reflects on the need for cultural diversity in marketing.
WeChat has gone from strength to strength since it was released in 2011. Its mix of text messaging, hold-to-talk voice messaging, photo and video sharing has already attracted more than 400 million users. Companies who want to market their products or services are starting to include WeChat as a must-have promotional tool for their brand.
In the summer of 2012, I woke up to the [...]
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Sina Weibo, the most powerful Chinese social media platform, has [...]
Hannah Jennings-Voykovich has recently joined the LAT Multilingual team as [...]
Any business looking to enter the Canadian market needs to [...]
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