LAT's Marketing Team hosted our first Multicultural Marketing Breakfast Seminar in Vancouver on May 20th, 2014. Our speakers talked about the importance of adapting your company's marketing message to the diverse communities in your local markets.
If you're trying to reach audiences with multiple linguistic and cultural backgrounds, be sure to consider your social media strategy. Not only will you want to translate it, but you'll also want to localize and adapt it for your target audiences.
Québec was forged by the courage and ardour of the first settlers. Without knowing exactly what awaited them, they agreed to cross an ocean in a wooden boat, in extremely difficult conditions. No sooner had they arrived, weakened by the months-long crossing, than they had to adapt to face a capricious climate with the widest range of seasonal temperatures in the world.
The most important thing for North American companies that want to promote their business in China is to create a website in Chinese that matches the reading habits of Chinese people. Want to know the secrets to a great website designed for about 600 million Chinese users? The expert advice below is sure to help and offer inspiration.
Purchasing decisions are emotional. Marketers know that to sell you a luxury item, they need to appeal to your heart, not your head. Advertisements that effectively bypass our rational sensors (through product positioning, engaging music, cute children, cuddly animals) and go straight to the heart are most successful.
Vancouver, home to over 40,000 cherry trees, celebrates the Cherry Blossom Festival since 2006. Many of us take this opportunity to go for long strolls under the boughs in our neighbourhoods or visit local botanical gardens.
So you're ready to expand into new markets? Have you maximized growth opportunities here in North America?
In Canada, bilingual labels are a translation company’s bread and butter, and companies that make bread and butter need translation companies! This symbiotic business relationship is not only bound by law; it’s bound by common sense. If you want your food product to reach as many markets as possible, speaking to people in their native language is the first step.
In communities like Brampton and Markham in Greater Toronto, or Richmond and Surrey in Vancouver’s Lower Mainland, there are enough customers and employers who speak specific non-official languages to allow immigrants to earn a living in their native language. In today’s highly competitive marketplace, if you’re a B2B company, it makes sense to engage with these businesses in their own language - that's multicultural marketing.
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