Blog About Multilingual Translation and Marketing

The Low Hanging Fruit: Growing Local Sales with a Global Mindset

Laura McLeod2022-09-08T20:52:22-07:00February 13th, 2014|Cultural Marketing|

So you're ready to expand into new markets? Have you maximized growth opportunities here in North America?

Beyond Bilingual Labels – Growing Markets for Healthy, Organic Food

Laura McLeod2021-05-14T16:20:22-07:00February 6th, 2014|Bilingual Packaging|

In Canada, bilingual labels are a translation company’s bread and butter, and companies that make bread and butter need translation companies! This symbiotic business relationship is not only bound by law; it’s bound by common sense. If you want your food product to reach as many markets as possible, speaking to people in their native language is the first step.

From Our CEO: Multicultural Marketing or The Art of Engagement

Laura McLeod2022-09-08T20:52:23-07:00January 30th, 2014|Cultural Marketing|

In communities like Brampton and Markham in Greater Toronto, or Richmond and Surrey in Vancouver’s Lower Mainland, there are enough customers and employers who speak specific non-official languages to allow immigrants to earn a living in their native language. In today’s highly competitive marketplace, if you’re a B2B company, it makes sense to engage with these businesses in their own language - that's multicultural marketing.

Creating Community Connections – Chinese New Year 2014 and You

Laura McLeod2021-05-14T16:20:23-07:00January 21st, 2014|Multiculturalism|

How can businesses reach out to an increasingly diverse marketplace and make returning and potential customers feel welcome? Celebrating important holidays like Chinese New Year is a great place to start.

Selling Products to the Chinese Market on Taobao

Laura McLeod2022-09-08T20:52:24-07:00January 2nd, 2014|Cultural Marketing, E-commerce|

Learn how to create an account on popular Chinese e-commerce site Taobao so you can sell products to the Chinese market.

From our CEO – Cultural Diversity and the Marketplace

Laura McLeod2022-09-08T20:52:25-07:00December 5th, 2013|Cultural Marketing|

Canadian cities are increasingly diverse. By 2031, 78% of Toronto's population will be either foreign-born or born in Canada from immigrant parents. In Vancouver, over 70%. Diversity in the workplace has been a popular theme for many years, but the next step for companies to differentiate themselves will be to connect with our cities’ growing Chinese, Indian, Filipino and Hispanic populations. LAT President Lise Alain reflects on the need for cultural diversity in marketing.

WeChat: an efficient tool to reach and engage with Chinese Customers

Laura McLeod2022-03-11T12:55:05-08:00November 21st, 2013|Multilingual Social Media|

WeChat has gone from strength to strength since it was released in 2011. Its mix of text messaging, hold-to-talk voice messaging, photo and video sharing has already attracted more than 400 million users. Companies who want to market their products or services are starting to include WeChat as a must-have promotional tool for their brand.