Blog About Multilingual Translation and Marketing

A Beginner’s Guide to Cultural Marketing

Laura McLeod2022-09-08T20:52:08-07:00November 30th, 2015|Branding & Marketing, Cultural Marketing, Multilingual Social Media|

It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:

3 Common Mistakes Businesses Make on Social Media (And How to Fix Them)

Laura McLeod2022-10-04T12:13:37-07:00November 13th, 2015|Cultural Marketing, Multilingual Social Media|

We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.

3 Tips to Run a Successful Chinese New Year Marketing Campaign

Laura McLeod2022-09-08T20:52:10-07:00October 22nd, 2015|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:

The USA – More Spanish Than Spain

Laura McLeod2022-10-04T12:14:13-07:00July 24th, 2015|Cultural Marketing, Multiculturalism|

From “All-American” to “Hola América”: The United States has now [...]

3 Steps to a Successful Content Marketing Strategy

Laura McLeod2022-09-08T20:49:44-07:00June 25th, 2015|Branding & Marketing, Multilingual Social Media|

There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.

Selling to the Quebec Market? LAT Marketing Makes Your Brand Local

Laura McLeod2020-11-25T13:14:14-08:00May 26th, 2015|Press Releases|

LAT Marketing is a newly launched subsidiary of LAT Multilingual that specializes in providing a full range of digital marketing services to businesses who want to engage with Quebec customers.

Improve your digital branding in 5 easy steps

Laura McLeod2022-09-08T20:52:12-07:00December 19th, 2014|Branding & Marketing, Cultural Marketing|

The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]