Multilingual websites connect to a broader audience by speaking to customers in their own language, making engagement (and sales) that much easier. The benefits of human translation for your website far outweigh the shortcuts that machine translation provide - but do you know by how much?
WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.
North America is a great value destination for Chinese visitors, who are the fastest-growing inbound market. Chinese netizens are not on Facebook and Twitter. So how do you reach them? Here's our 3 key engagement strategies to make your destination Chinese-friendly.
We interview Lise Alain, founder and CEO of LAT Multilingual, a Canadian translation agency based in Vancouver, BC.
February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.
The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.
With a population of over 7 million, Quebec represents huge potential for your business. However, Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding.
When it comes to international digital marketing, there’s one country everyone is talking about: China. However, slowly but surely Southeast Asia is emerging as a comparable digital giant. With hundreds of millions of citizens going online, the potential of the Southeast Asian market needs to be on your brand’s to-watch list.
WeChat, owned by Tencent, is a Chinese app that began as a messaging platform and has turned into a mobile commerce giant. Though its current user base is mainly active in China, it still has serious influence on international businesses. Whether or not you’re looking to enter the Chinese market, WeChat is way ahead of its North American equivalents and can provide insight into the future, and power, of mobile for businesses.
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