Celebrating International Mother Language Day
February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.
For Mexicans, Canada Is “Único”!
The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.
3 Things Your Business Needs to Know Before Entering the Quebec Market
With a population of over 7 million, Quebec represents huge potential for your business. However, Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding.
Is Southeast Asia the Next Big Digital Marketing Landscape?
When it comes to international digital marketing, there’s one country everyone is talking about: China. However, slowly but surely Southeast Asia is emerging as a comparable digital giant. With hundreds of millions of citizens going online, the potential of the Southeast Asian market needs to be on your brand’s to-watch list.
3 Reasons Why WeChat Needs to Be on Your Radar
WeChat, owned by Tencent, is a Chinese app that began as a messaging platform and has turned into a mobile commerce giant. Though its current user base is mainly active in China, it still has serious influence on international businesses. Whether or not you’re looking to enter the Chinese market, WeChat is way ahead of its North American equivalents and can provide insight into the future, and power, of mobile for businesses.
LAT Multilingual Picks Up Three Small Business BC Nominations
LAT Multilingual is pleased to have been nominated for three awards at the Small Business BC Awards.
A Beginner’s Guide to Cultural Marketing
It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:
3 Common Mistakes Businesses Make on Social Media (And How to Fix Them)
We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.
3 Tips to Run a Successful Chinese New Year Marketing Campaign
Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:
