3 Common Mistakes Businesses Make on Social Media (And How to Fix Them)
We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.
3 Tips to Run a Successful Chinese New Year Marketing Campaign
Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:
The USA – More Spanish Than Spain
From “All-American” to “Hola América”: The United States has now [...]
3 Steps to a Successful Content Marketing Strategy
There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.
Selling to the Quebec Market? LAT Marketing Makes Your Brand Local
LAT Marketing is a newly launched subsidiary of LAT Multilingual that specializes in providing a full range of digital marketing services to businesses who want to engage with Quebec customers.
Improve your digital branding in 5 easy steps
The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]
Introduction to Image-based Social Media Platforms
It’s clear from the influx of image-sharing social media platforms [...]
Getting the Chinese Vote: A Politician’s Guide to Building Relationships
The number of immigrants in Canada is growing at breathtaking [...]
Three Tips to Help Position Your Brand on the Chinese Market
First published on November 5, 2014 by Lesley Ning [...]
