What is Localization and Why Does it Matter for Your Business?
Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.
Get More ROI From Your Canadian Bilingual Labelling
You’ve invested in your packaging to meet the requirements of the Canadian government, now you want to get proper return on your investment. Make sure that you don’t just stop at the basics, but that you also position your product to win the heart of your customer.
Multilingual Websites: Human vs. Machine Translation
Multilingual websites connect to a broader audience by speaking to customers in their own language, making engagement (and sales) that much easier. The benefits of human translation for your website far outweigh the shortcuts that machine translation provide - but do you know by how much?
WeChat: The “Everything” App
WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.
Welcoming Chinese Travellers: A Case for Cultural Adaptation
North America is a great value destination for Chinese visitors, who are the fastest-growing inbound market. Chinese netizens are not on Facebook and Twitter. So how do you reach them? Here's our 3 key engagement strategies to make your destination Chinese-friendly.
Meet Lise Alain, Founder of LAT Multilingual
We interview Lise Alain, founder and CEO of LAT Multilingual, a Canadian translation agency based in Vancouver, BC.
Celebrating International Mother Language Day
February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.
For Mexicans, Canada Is “Único”!
The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.
3 Things Your Business Needs to Know Before Entering the Quebec Market
With a population of over 7 million, Quebec represents huge potential for your business. However, Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding.
