Who is the modern-day Chinese consumer, and how can you reach them? In this short video, our Inbound & Digital Marketing Strategist Jessie explains to us who the modern-day Chinese consumer is and what their typical purchasing behaviours are, using three simple hashtags.
In this post, we have discuss four elements from Allen Zhang's annual WeChat speech that may add value to your Chinese marketing strategy.
Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.
Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.
WeChat has been the No.1 app in China for a long time and it is crucial to utilize it to your advantage. This article will teach you how to navigate WeChat "Moments", the social-networking platform on WeChat, with a step-by-step tutorial and a video guide.
On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?
Understanding Chinese culture is essential if you want to provide the best possible service to your Chinese guests. Check out this introduction to major aspects of Chinese culture.
When setting up a business in Quebec, it's important that you understand all the regulations your business must comply with. Check out this helpful summary of everything you need to know.
Chinese millennial travellers are great customers for your business. But, attracting them can often be challenging. We've compiled a list of insights and suggestions to get Chinese millennial tourists into your store.
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