Understanding Chinese Culture: 8 Gift Giving Tips
Gift giving can be a great way to build relationships, but only if done correctly. We provide 8 tips for Chinese gift giving.
Marketing to a Multicultural Marketplace
In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.
The Importance of Diversity in Advertising
Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.
Are You Ready for “National Day Golden Week”?
National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.
Two Decades of Expert Experience: LAT Multilingual Celebrates its 20th Anniversary
LAT Multilingual is celebrating 20 years of creating opportunities for communication through connecting people locally and internationally.
Translation – The Good, The Bad and The Dangerous
Many companies have fallen prey to poor translation over the years. Read about some of the most blatant (and hilarious) translation blunders!
Reaching French Canadians: The Key to Success in Quebec
Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101. To break into the Quebec market the marketing messaging must be well thought out and strategic.
Engaging with Chinese Customers – with Jessie Li, Marketing Strategist
In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.
Reaching Chinese Customers – with Jessie Li, Marketing Strategist
In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!
