Communicating to Clients During Coronavirus
Many of our clients are wondering how to communicate to clients in the midst of COVID-19. We share our advice during this pandemic.
Lise Alain on Reaching Chinese Millennial Travellers
LAT's President Lise Alain shares her insights on reaching the large and fast growing segment of Chinese millennial travellers in the latest issue of Luxury Hoteliers Magazine.
Website Translations: What You Need to Know
If you ask most web developers, building a multilingual site is a pretty easy task. However running it on an ongoing basis is an entirely different matter. We can help manage website translations on a multilingual site quickly and efficiently.
Understanding Chinese Culture: 8 Gift Giving Tips
Gift giving can be a great way to build relationships, but only if done correctly. We provide 8 tips for Chinese gift giving.
Marketing to a Multicultural Marketplace
In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.
The Importance of Diversity in Advertising
Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.
Are You Ready for “National Day Golden Week”?
National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.
Two Decades of Expert Experience: LAT Multilingual Celebrates its 20th Anniversary
LAT Multilingual is celebrating 20 years of creating opportunities for communication through connecting people locally and internationally.
Translation – The Good, The Bad and The Dangerous
Many companies have fallen prey to poor translation over the years. Read about some of the most blatant (and hilarious) translation blunders!
