WeChat Channels – a video app within WeChat
Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?
Launching a Digital Campaign in Quebec
Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.
New Canadian Bilingual Food Packaging Requirements in 2021: Are You Ready?
The food and beverage industry in Canada has until December 2021 to comply with amendments to the front-of-package labelling requirements for products. Is your company ready?
Building H5 Pages for WeChat Chinese Marketing
H5 pages for mobile devices are commonly used in Chinese marketing because they're highly engaging, interactive and rely heavily on user input.
Quebec Signage Regulations
Doing business in Quebec? If so, there are specific rules that govern
WeChat: The difference Between Personal and Official Accounts
You've downloaded WeChat, now what? Here's how to get started and choose the account type that is right for your business.
Understanding RED, the Chinese Shopping App
Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.
Top 4 Canadian Labelling Requirements
Launching a product in Canada? From French language requirements to nutrition table specifics, we share must-know information about labelling and packaging requirements.
Valentine’s Day in August? We Explore Qixi, Chinese Valentine’s Day
What do a fairy goddess, an ox and a magpie have to do with love? In Chinese culture, plenty! They are all essential components of the legend behind Qixi Festival, commonly known as Chinese Valentine’s Day.
