Reaching Chinese Customers in Canada: Here Are Some Examples from Well-known Brands
You don't always need a WeChat account to reach Chinese audiences in Canada. Here are 4 examples from well-known brands, including PPC ads on Google/Facebook.
How Duty-Free Shops in China Thrived Despite Travel Restrictions
While COVID-19 forced everyone to stay home, Chinese people were able to buy duty-free goods. In Sanya, Hainan Island, the average daily sales are around 180 million yuan, tripled the revenues from last year. How does it work?
The ‘Ding Zhen’ Effect – TikTok Influencer Marketing for Chinese Travellers
Who is Ding Zhen, the biggest Chinese social media influencer of 2020? Learn more about KOL marketing in China and how it may affect your business.
Chinese New Year 2021: 5 Marketing Campaigns Trending in China
Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!
WeChat Channels – a video app within WeChat
Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?
Launching a Digital Campaign in Quebec
Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.
New Canadian Bilingual Food Packaging Requirements in 2021: Are You Ready?
The food and beverage industry in Canada has until December 2021 to comply with amendments to the front-of-package labelling requirements for products. Is your company ready?
Building H5 Pages for WeChat Chinese Marketing
H5 pages for mobile devices are commonly used in Chinese marketing because they're highly engaging, interactive and rely heavily on user input.
Quebec Signage Regulations
Doing business in Quebec? If so, there are specific rules that govern
