May 9, 2018, Vancouver BC — Canada is rapidly becoming a destination of choice for Chinese travellers. 2017 held a record number of tourist arrivals, with nearly 700,000 arrivals from China.
To help Canadian businesses reach, engage, and welcome Chinese travellers, LAT Multilingual has launched the Golden Dragon Certification Program.
This simple and thorough program aims to help Canadian businesses understand the cultural differences and expectations of their Chinese guests, allowing travellers to have great experiences. LAT’s Golden Dragon Certification marks a business as best in its class, providing a guarantee of excellence and trust.
There are two essential components to the Golden Dragon Certification Program: Training and Marketing. The training component prepares businesses and organizations to welcome Chinese travellers by covering all aspects of Chinese culture, trends, habits and preferences. Sessions are available online, or in person (for groups).
Upon successful completion of the training modules, businesses need to meet a list of requirements to receive their Golden Dragon certification. Certified businesses will be featured on a dedicated website and Chinese social media accounts, where they will engage with Chinese travellers and tour operators.
LAT’s collaboration with Motion Pay further provides Canadian merchants a complete solution to welcome Chinese travellers, as Chinese travellers can now use their familiar modes of payment: Alipay and WeChat Pay.
Achieving China-Ready certification allows your business to feature its services on the most popular Chinese platforms. Being culturally aware and respectful of Chinese visitors ensures that visitors will share positive experiences with peers, thereby enhancing your online visibility and word-of-mouth references.
LAT’s Golden Dragon Certification Program is an essential marketing tool for Canadian businesses who wish to reach hundreds of thousands of Chinese travellers.
About LAT
LAT Multilingual believes in the power of cultural marketing to help businesses reach diverse communities. LAT’s experience stems from 19 years of market adaptation and engagement with over 1 million Chinese customers annually. Our experts in Chinese marketing and culture currently manage several prestigious accounts, such as the Vancouver International Airport’s WeChat and Weibo.
