Question:
Question:
You talk about marketing adaptation – what do you mean?
Answer:
Réponse:
Your company has invested time and effort in developing a multicultural marketing strategy that will resonate with your target audience. However, to expand your target audience, you need a language partner who understands the cultural nuances and preferences of each targeted community. Canada is one of the most diverse marketplaces in the world, so adapting your marketing content to engage people on their preferred social platforms and in their own language is essential.