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Who Are Canada’s Post-Pandemic Tourists? An Overview of the Top Tourism Markets for Canada

Josephine Macnab2023-10-12T10:16:50-07:00October 12th, 2023|Travel & Tourism, Trends in Tourism Marketing|

In order to take advantage of the anticipated surge of visitors within the next few years, destination tourism organizations need to know who they are marketing to and how to reach them. In this article, we’ll share key tourism in Canada statistics and show you how you can leverage multilingual marketing to reach a more diverse traveller market.

3 Tips for Multilingual Destination Marketing (With Examples!)

Deepa Jatania2024-12-05T09:31:27-08:00August 10th, 2023|Cultural Tourism, Trends in Tourism Marketing|

If you're a business owner or marketer in the tourism industry, you need to incorporate diverse languages in your marketing plan. Canada is a mosaic of different communities and cultures. Are you adapting your tourism marketing content to reach a wide audience?

How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism

Laura McLeod2022-10-04T12:09:49-07:00February 16th, 2018|Cultural Marketing, Travel & Tourism, Trends in Tourism Marketing|

We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.