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What is a RedNote KOL?

Deepa Jatania2025-01-31T09:14:27-08:00January 30th, 2025|Chinese Culture, Chinese Marketing, Chinese Social Media, Chinese Tourism/Travelers, Marketing to Diverse Audiences|

RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.

Who Are Canada’s Post-Pandemic Tourists? An Overview of the Top Tourism Markets for Canada

Josephine Macnab2023-10-12T10:16:50-07:00October 12th, 2023|Travel & Tourism, Trends in Tourism Marketing|

In order to take advantage of the anticipated surge of visitors within the next few years, destination tourism organizations need to know who they are marketing to and how to reach them. In this article, we’ll share key tourism in Canada statistics and show you how you can leverage multilingual marketing to reach a more diverse traveller market.

3 Tips for Multilingual Destination Marketing (With Examples!)

Deepa Jatania2024-12-05T09:31:27-08:00August 10th, 2023|Cultural Tourism, Trends in Tourism Marketing|

If you're a business owner or marketer in the tourism industry, you need to incorporate diverse languages in your marketing plan. Canada is a mosaic of different communities and cultures. Are you adapting your tourism marketing content to reach a wide audience?

Preparing for Chinese tourists in Canada post-COVID-19

Chris Keam2022-09-08T20:51:47-07:00November 24th, 2021|Chinese Marketing, Chinese Social Media, Cultural Marketing, Travel & Tourism|

Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?

How Duty-Free Shops in China Thrived Despite Travel Restrictions

Camelia Liu2022-03-11T11:38:11-08:00March 1st, 2021|Cultural Observances, Travel & Tourism|

While COVID-19 forced everyone to stay home, Chinese people were able to buy duty-free goods. In Sanya, Hainan Island, the average daily sales are around 180 million yuan, tripled the revenues from last year. How does it work?

The ‘Ding Zhen’ Effect – TikTok Influencer Marketing for Chinese Travellers

Jenny Hu2022-03-11T11:11:22-08:00February 17th, 2021|Chinese Social Media, Cultural Observances, Travel & Tourism|

Who is Ding Zhen, the biggest Chinese social media influencer of 2020? Learn more about KOL marketing in China and how it may affect your business.

Are You Ready for “National Day Golden Week”?

Laura McLeod2022-03-11T12:34:49-08:00October 2nd, 2019|Cultural Observances, Travel & Tourism|

National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.

Attracting Chinese Millennials Into Your Retail Store in Canada

Laura McLeod2021-05-14T16:19:48-07:00July 10th, 2018|Travel & Tourism|

Chinese millennial travellers are great customers for your business. But, attracting them can often be challenging. We've compiled a list of insights and suggestions to get Chinese millennial tourists into your store.