Thought leadership/Industry Trends/News pagesepsitename%%

The category focuses on developing a credibility and expertise image of LAT amongst clients and potential customers with thought leadership articles reflecting the company’s opinions and recommendations for new trends in the marketing industry.

3 Reasons Why WeChat Needs to Be on Your Radar

Laura McLeod2022-09-08T20:49:38-07:00December 7th, 2015|Branding & Marketing, Multilingual Social Media|

WeChat, owned by Tencent, is a Chinese app that began as a messaging platform and has turned into a mobile commerce giant. Though its current user base is mainly active in China, it still has serious influence on international businesses. Whether or not you’re looking to enter the Chinese market, WeChat is way ahead of its North American equivalents and can provide insight into the future, and power, of mobile for businesses.

A Beginner’s Guide to Cultural Marketing

Laura McLeod2022-09-08T20:52:08-07:00November 30th, 2015|Branding & Marketing, Cultural Marketing, Multilingual Social Media|

It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:

3 Tips to Run a Successful Chinese New Year Marketing Campaign

Laura McLeod2022-09-08T20:52:10-07:00October 22nd, 2015|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:

3 Steps to a Successful Content Marketing Strategy

Laura McLeod2022-09-08T20:49:44-07:00June 25th, 2015|Branding & Marketing, Multilingual Social Media|

There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.

Improve your digital branding in 5 easy steps

Laura McLeod2022-09-08T20:52:12-07:00December 19th, 2014|Branding & Marketing, Cultural Marketing|

The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]

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