Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.
International Youth Day is just around the corner and the theme for this year is - Intergenerational Solidarity: Creating a World for All Ages. It is a perfect occasion for marketers to understand the various aspects of marketing to Gen Z. Gen Z comprises the larger chunk of youth today after Millennials. They are born between 1997 and 2012. Therefore, are the first social generation to have grown up with Internet access and portable digital technology from a young age.
February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.
The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.
When it comes to international digital marketing, there’s one country everyone is talking about: China. However, slowly but surely Southeast Asia is emerging as a comparable digital giant. With hundreds of millions of citizens going online, the potential of the Southeast Asian market needs to be on your brand’s to-watch list.
WeChat, owned by Tencent, is a Chinese app that began as a messaging platform and has turned into a mobile commerce giant. Though its current user base is mainly active in China, it still has serious influence on international businesses. Whether or not you’re looking to enter the Chinese market, WeChat is way ahead of its North American equivalents and can provide insight into the future, and power, of mobile for businesses.
It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:
Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:
There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.
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