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Growing Your Market Share with Transcreation

Colleen Webber2024-08-14T13:19:06-07:00August 14th, 2024|Marketing to Diverse Audiences, Thought leadership/Industry Trends/News|

Professional transcreation allows you to open doors into new markets, enhance your customer experience, and position your brand for global success.

A Closer Look at Indigenous Language Revitalization

Deepa Jatania2024-08-08T13:50:05-07:00November 27th, 2023|Indigenous, Thought leadership/Industry Trends/News|

Indigenous language revitalization refers to specific efforts to preserve, promote, and revitalize the languages spoken by Indigenous communities. To learn more about preserving and revitalizing Indigenous languages, check out our blog post.

5 reasons why writing content with ChatGPT isn’t a solution for multilingual marketers

Colleen Webber2023-08-24T09:07:30-07:00August 23rd, 2023|Digital Marketing, Multilingual Marketing, Thought leadership/Industry Trends/News|

With all the buzz surrounding generative AI like ChatGPT, businesses may be tempted to cut corners, save time, and rely on automatic tools for their content. There are several reasons why ChatGPT can’t replace the human touch when writing content, especially in other languages.

Celebrate Diversity Month: 6 Ways to Embrace Our Differences

Deepa Jatania2023-04-03T11:39:51-07:00April 3rd, 2023|Diversity, Marketing to Diverse Audiences, Thought leadership/Industry Trends/News|

Celebrate Diversity Month is a month-long recognition that takes place every April and it's all about recognizing and appreciating the unique qualities that make each of us who we are. Here are 6 ways to celebrate Diversity Month.

Multicultural Marketing – Be the #1 Choice for Canada’s South Asian Market

Deepa Jatania2023-02-24T11:24:56-08:00December 14th, 2022|Branding & Marketing, Cultural Marketing, Multicultural Marketing, Multiculturalism|

Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.

Marketing to Gen Z the Right Way: Do’s and Don’ts

Deepa Jatania2023-02-24T11:47:38-08:00August 11th, 2022|Branding & Marketing, Marketing and Communications Strategy|

International Youth Day is just around the corner and the theme for this year is - Intergenerational Solidarity: Creating a World for All Ages. It is a perfect occasion for marketers to understand the various aspects of marketing to Gen Z. Gen Z comprises the larger chunk of youth today after Millennials. They are born between 1997 and 2012. Therefore, are the first social generation to have grown up with Internet access and portable digital technology from a young age.

Celebrating International Mother Language Day

Laura McLeod2023-02-24T12:09:40-08:00February 21st, 2017|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.

For Mexicans, Canada Is “Único”!

Laura McLeod2022-09-08T20:52:06-07:00May 9th, 2016|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.

Is Southeast Asia the Next Big Digital Marketing Landscape?

Laura McLeod2022-09-08T20:52:07-07:00December 21st, 2015|Branding & Marketing, Cultural Marketing, Multilingual Social Media|

When it comes to international digital marketing, there’s one country everyone is talking about: China. However, slowly but surely Southeast Asia is emerging as a comparable digital giant. With hundreds of millions of citizens going online, the potential of the Southeast Asian market needs to be on your brand’s to-watch list.