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The category focuses on topics related to multilingual marketing in Canada, including Chinese, French, and South Asian audiences. The category also highlights our services for multilingual marketing strategy, such as Translation, WeChat Training, etc.

A Beginner’s Guide to Cultural Marketing

Laura McLeod2022-09-08T20:52:08-07:00November 30th, 2015|Branding & Marketing, Cultural Marketing, Multilingual Social Media|

It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:

3 Common Mistakes Businesses Make on Social Media (And How to Fix Them)

Laura McLeod2022-10-04T12:13:37-07:00November 13th, 2015|Cultural Marketing, Multilingual Social Media|

We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.

3 Tips to Run a Successful Chinese New Year Marketing Campaign

Laura McLeod2022-09-08T20:52:10-07:00October 22nd, 2015|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:

3 Steps to a Successful Content Marketing Strategy

Laura McLeod2022-09-08T20:49:44-07:00June 25th, 2015|Branding & Marketing, Multilingual Social Media|

There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.

Introduction to Image-based Social Media Platforms

Laura McLeod2022-09-08T20:52:13-07:00November 23rd, 2014|Cultural Marketing, Multilingual Social Media|

It’s clear from the influx of image-sharing social media platforms [...]

Canada’s Anti-Spam Law (CASL): Adapting Your Communications Strategy

Laura McLeod2022-09-08T20:52:17-07:00June 30th, 2014|Cultural Marketing, Multilingual Social Media|

This is Part 2 of a two-part series on the [...]

3 Tips for Multilingual Social Media

Laura McLeod2022-09-08T20:52:20-07:00May 22nd, 2014|Cultural Marketing, Multilingual Social Media|

If you're trying to reach audiences with multiple linguistic and cultural backgrounds, be sure to consider your social media strategy. Not only will you want to translate it, but you'll also want to localize and adapt it for your target audiences.

How to Build a Chinese Website, with Text, Images & Search Engine Optimization (SEO)

Laura McLeod2022-09-08T20:52:20-07:00April 28th, 2014|Cultural Marketing, Website Translation & Localization|

The most important thing for North American companies that want to promote their business in China is to create a website in Chinese that matches the reading habits of Chinese people. Want to know the secrets to a great website designed for about 600 million Chinese users? The expert advice below is sure to help and offer inspiration.

Beyond Bilingual Labels – Growing Markets for Healthy, Organic Food

Laura McLeod2021-05-14T16:20:22-07:00February 6th, 2014|Bilingual Packaging|

In Canada, bilingual labels are a translation company’s bread and butter, and companies that make bread and butter need translation companies! This symbiotic business relationship is not only bound by law; it’s bound by common sense. If you want your food product to reach as many markets as possible, speaking to people in their native language is the first step.