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Chinese Travellers to Canada: 3 Essentials for the Hospitality Industry

Laura McLeod2021-05-14T16:19:51-07:00March 5th, 2018|Chinese Marketing, Travel & Tourism|

In the current Canada-China Year of Tourism, businesses are increasingly aware of the need to adapt their marketing and welcoming strategy in order to be China-Ready and make the best of the growing number of tourists from China. Here are three important points to help your business reach, attract and welcome this promising market segment.

The Secret Language of Cosmetic Packaging

Laura McLeod2023-02-24T12:09:13-08:00December 1st, 2017|Bilingual Packaging|

If you are looking to have labelling and packaging created for a cosmetic product to be launched in Canada, there are some important things you must be aware of.

Get More ROI from Your Foreign Marketing Strategy

Laura McLeod2022-10-04T12:11:08-07:00November 15th, 2017|Marketing and Communications Strategy, Translation and Localization|

Our in-house translator, André, tells us about why it's important to always locally source your translation

3 Important Facts about French-English Canadian Packaging & Labelling Laws

Laura McLeod2022-03-11T12:43:08-08:00November 10th, 2017|Bilingual Packaging|

Researching Canadian labelling laws may not be the most exciting reading in the world, but if you are planning on selling products in Canada, it is important to understand and apply the language regulations. Here's 3 important things you should know.

What is Localization and Why Does it Matter for Your Business?

Laura McLeod2022-10-04T12:12:03-07:00July 10th, 2017|Cultural Marketing, Multiculturalism, Translation and Localization|

Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.

Get More ROI From Your Canadian Bilingual Labelling

Laura McLeod2021-05-14T16:19:59-07:00June 28th, 2017|Bilingual Packaging|

You’ve invested in your packaging to meet the requirements of the Canadian government, now you want to get proper return on your investment. Make sure that you don’t just stop at the basics, but that you also position your product to win the heart of your customer.

Multilingual Websites: Human vs. Machine Translation

Laura McLeod2021-05-14T16:20:00-07:00May 30th, 2017|Website Translation & Localization|

Multilingual websites connect to a broader audience by speaking to customers in their own language, making engagement (and sales) that much easier. The benefits of human translation for your website far outweigh the shortcuts that machine translation provide - but do you know by how much?

WeChat: The “Everything” App

Laura McLeod2023-02-24T12:13:58-08:00May 19th, 2017|Chinese Social Media, Multiculturalism, Multilingual Social Media|

WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.