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What is Localization and Why Does it Matter for Your Business?

Laura McLeod2022-10-04T12:12:03-07:00July 10th, 2017|Cultural Marketing, Multiculturalism, Translation and Localization|

Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.

Get More ROI From Your Canadian Bilingual Labelling

Laura McLeod2021-05-14T16:19:59-07:00June 28th, 2017|Bilingual Packaging|

You’ve invested in your packaging to meet the requirements of the Canadian government, now you want to get proper return on your investment. Make sure that you don’t just stop at the basics, but that you also position your product to win the heart of your customer.

Multilingual Websites: Human vs. Machine Translation

Laura McLeod2021-05-14T16:20:00-07:00May 30th, 2017|Website Translation & Localization|

Multilingual websites connect to a broader audience by speaking to customers in their own language, making engagement (and sales) that much easier. The benefits of human translation for your website far outweigh the shortcuts that machine translation provide - but do you know by how much?

WeChat: The “Everything” App

Laura McLeod2023-02-24T12:13:58-08:00May 19th, 2017|Chinese Social Media, Multiculturalism, Multilingual Social Media|

WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.

Meet Lise Alain, Founder of LAT Multilingual

Laura McLeod2021-05-14T16:20:02-07:00March 7th, 2017|Multiculturalism, Multilingual Social Media, Translation and Localization|

We interview Lise Alain, founder and CEO of LAT Multilingual, a Canadian translation agency based in Vancouver, BC.

Celebrating International Mother Language Day

Laura McLeod2023-02-24T12:09:40-08:00February 21st, 2017|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.

For Mexicans, Canada Is “Único”!

Laura McLeod2022-09-08T20:52:06-07:00May 9th, 2016|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.

3 Things Your Business Needs to Know Before Entering the Quebec Market

Laura McLeod2022-03-11T12:47:05-08:00February 17th, 2016|Quebec Market, Translation and Localization|

With a population of over 7 million, Quebec represents huge potential for your business. However, Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding.

Is Southeast Asia the Next Big Digital Marketing Landscape?

Laura McLeod2022-09-08T20:52:07-07:00December 21st, 2015|Branding & Marketing, Cultural Marketing, Multilingual Social Media|

When it comes to international digital marketing, there’s one country everyone is talking about: China. However, slowly but surely Southeast Asia is emerging as a comparable digital giant. With hundreds of millions of citizens going online, the potential of the Southeast Asian market needs to be on your brand’s to-watch list.