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Website Translations: What You Need to Know

Laura McLeod2022-03-11T12:32:31-08:00February 11th, 2020|Website Translation & Localization|

If you ask most web developers, building a multilingual site is a pretty easy task. However running it on an ongoing basis is an entirely different matter. We can help manage website translations on a multilingual site quickly and efficiently.

Translation – The Good, The Bad and The Dangerous

Laura McLeod2022-03-11T12:35:29-08:00September 30th, 2019|Translation and Localization|

Many companies have fallen prey to poor translation over the years. Read about some of the most blatant (and hilarious) translation blunders!

Engaging with Chinese Customers – with Jessie Li, Marketing Strategist

Laura McLeod2021-05-14T16:19:42-07:00July 16th, 2019|Chinese Marketing|

In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.

Reaching Chinese Customers – with Jessie Li, Marketing Strategist

Laura McLeod2021-05-14T16:19:42-07:00July 16th, 2019|Chinese Marketing|

In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!

Understanding Today’s Chinese Consumer- with Jessie Li, Marketing Strategist

Laura McLeod2021-05-14T16:19:43-07:00June 26th, 2019|Chinese Marketing|

Who is the modern-day Chinese consumer, and how can you reach them? In this short video, our Inbound & Digital Marketing Strategist Jessie explains to us who the modern-day Chinese consumer is and what their typical purchasing behaviours are, using three simple hashtags.

Break into the Chinese Market with QR Codes: Our Top 3 Tips

Laura McLeod2023-02-24T12:13:29-08:00December 13th, 2018|Chinese Social Media, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.

Changing Life in China: One QR Code at a Time

Laura McLeod2021-05-14T16:19:45-07:00November 26th, 2018|Chinese Marketing, Chinese Social Media, Multilingual Social Media|

Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.

Alibaba’s Alipay Mini Program

Laura McLeod2022-09-08T20:51:57-07:00October 15th, 2018|Chinese Marketing, Cultural Marketing, E-commerce|

On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?