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Launching a Digital Campaign in Quebec

Laura McLeod2022-09-08T20:51:52-07:00December 23rd, 2020|Cultural Marketing, Quebec Market, Translation and Localization|

Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.

New Canadian Bilingual Food Packaging Requirements in 2021: Are You Ready?

Laura McLeod2022-03-11T11:37:45-08:00December 15th, 2020|Bilingual Packaging|

The food and beverage industry in Canada has until December 2021 to comply with amendments to the front-of-package labelling requirements for products. Is your company ready?

Building H5 Pages for WeChat Chinese Marketing

Laura McLeod2022-03-11T11:37:52-08:00November 30th, 2020|Chinese Marketing|

H5 pages for mobile devices are commonly used in Chinese marketing because they're highly engaging, interactive and rely heavily on user input.

Understanding RED, the Chinese Shopping App

Laura McLeod2022-03-11T12:28:12-08:00August 31st, 2020|Chinese Marketing, Chinese Social Media, E-commerce|

Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.

Top 4 Canadian Labelling Requirements

Peter Urquhart2022-03-11T12:28:36-08:00August 1st, 2020|Bilingual Packaging|

Launching a product in Canada? From French language requirements to nutrition table specifics, we share must-know information about labelling and packaging requirements.

Lise Alain on Reaching Chinese Millennial Travellers

Laura McLeod2021-05-14T16:19:38-07:00February 20th, 2020|Chinese Marketing|

LAT's President Lise Alain shares her insights on reaching the large and fast growing segment of Chinese millennial travellers in the latest issue of Luxury Hoteliers Magazine.

Website Translations: What You Need to Know

Laura McLeod2022-03-11T12:32:31-08:00February 11th, 2020|Website Translation & Localization|

If you ask most web developers, building a multilingual site is a pretty easy task. However running it on an ongoing basis is an entirely different matter. We can help manage website translations on a multilingual site quickly and efficiently.

Translation – The Good, The Bad and The Dangerous

Laura McLeod2022-03-11T12:35:29-08:00September 30th, 2019|Translation and Localization|

Many companies have fallen prey to poor translation over the years. Read about some of the most blatant (and hilarious) translation blunders!

Engaging with Chinese Customers – with Jessie Li, Marketing Strategist

Laura McLeod2021-05-14T16:19:42-07:00July 16th, 2019|Chinese Marketing|

In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.