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Doing Business in Quebec – The Potential Impact of Bill 96

Xinyue Guan2022-09-08T20:51:50-07:00May 18th, 2021|Cultural Marketing, Quebec Market, Translation and Localization|

Recently, the news emerged that the long-debated Bill 96 was finally coming to the fore in Québec. If it becomes law, business owners doing business in Quebec may experience increased challenges.

Reaching Chinese Customers in Canada: Here Are Some Examples from Well-known Brands

Camelia Liu2023-02-24T12:12:35-08:00March 11th, 2021|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy, Multilingual Social Media|

You don't always need a WeChat account to reach Chinese audiences in Canada. Here are 4 examples from well-known brands, including PPC ads on Google/Facebook.

Chinese New Year 2021: 5 Marketing Campaigns Trending in China

Xinyue Guan2022-10-04T12:06:43-07:00January 26th, 2021|Chinese Marketing, Chinese Social Media, Cultural Marketing|

Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!

WeChat Channels – a video app within WeChat

Xinyue Guan2022-03-11T11:11:39-08:00January 15th, 2021|Chinese Marketing, Chinese Social Media|

Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?

Launching a Digital Campaign in Quebec

Laura McLeod2022-09-08T20:51:52-07:00December 23rd, 2020|Cultural Marketing, Quebec Market, Translation and Localization|

Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.

New Canadian Bilingual Food Packaging Requirements in 2021: Are You Ready?

Laura McLeod2022-03-11T11:37:45-08:00December 15th, 2020|Bilingual Packaging|

The food and beverage industry in Canada has until December 2021 to comply with amendments to the front-of-package labelling requirements for products. Is your company ready?

Building H5 Pages for WeChat Chinese Marketing

Laura McLeod2022-03-11T11:37:52-08:00November 30th, 2020|Chinese Marketing|

H5 pages for mobile devices are commonly used in Chinese marketing because they're highly engaging, interactive and rely heavily on user input.

Understanding RED, the Chinese Shopping App

Laura McLeod2022-03-11T12:28:12-08:00August 31st, 2020|Chinese Marketing, Chinese Social Media, E-commerce|

Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.

Top 4 Canadian Labelling Requirements

Peter Urquhart2022-03-11T12:28:36-08:00August 1st, 2020|Bilingual Packaging|

Launching a product in Canada? From French language requirements to nutrition table specifics, we share must-know information about labelling and packaging requirements.