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New Canadian Bilingual Food Packaging Requirements in 2021: Are You Ready?

Laura McLeod2022-03-11T11:37:45-08:00December 15th, 2020|Bilingual Packaging|

The food and beverage industry in Canada has until December 2021 to comply with amendments to the front-of-package labelling requirements for products. Is your company ready?

Building H5 Pages for WeChat Chinese Marketing

Laura McLeod2022-03-11T11:37:52-08:00November 30th, 2020|Chinese Marketing|

H5 pages for mobile devices are commonly used in Chinese marketing because they're highly engaging, interactive and rely heavily on user input.

Understanding RED, the Chinese Shopping App

Laura McLeod2022-03-11T12:28:12-08:00August 31st, 2020|Chinese Marketing, Chinese Social Media, E-commerce|

Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.

Top 4 Canadian Labelling Requirements

Peter Urquhart2022-03-11T12:28:36-08:00August 1st, 2020|Bilingual Packaging|

Launching a product in Canada? From French language requirements to nutrition table specifics, we share must-know information about labelling and packaging requirements.

Lise Alain on Reaching Chinese Millennial Travellers

Laura McLeod2021-05-14T16:19:38-07:00February 20th, 2020|Chinese Marketing|

LAT's President Lise Alain shares her insights on reaching the large and fast growing segment of Chinese millennial travellers in the latest issue of Luxury Hoteliers Magazine.

Website Translations: What You Need to Know

Laura McLeod2022-03-11T12:32:31-08:00February 11th, 2020|Website Translation & Localization|

If you ask most web developers, building a multilingual site is a pretty easy task. However running it on an ongoing basis is an entirely different matter. We can help manage website translations on a multilingual site quickly and efficiently.

Translation – The Good, The Bad and The Dangerous

Laura McLeod2022-03-11T12:35:29-08:00September 30th, 2019|Translation and Localization|

Many companies have fallen prey to poor translation over the years. Read about some of the most blatant (and hilarious) translation blunders!

Engaging with Chinese Customers – with Jessie Li, Marketing Strategist

Laura McLeod2021-05-14T16:19:42-07:00July 16th, 2019|Chinese Marketing|

In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.

Reaching Chinese Customers – with Jessie Li, Marketing Strategist

Laura McLeod2021-05-14T16:19:42-07:00July 16th, 2019|Chinese Marketing|

In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!