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Preparing for Chinese tourists in Canada post-COVID-19

Chris Keam2022-09-08T20:51:47-07:00November 24th, 2021|Chinese Marketing, Chinese Social Media, Cultural Marketing, Travel & Tourism|

Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?

Canada’s Inuit Languages

Chris Keam2023-06-08T06:19:19-07:00September 21st, 2021|Cultural Marketing, Indigenous, Multiculturalism, Translation and Localization|

LAT strongly believes that learning more about different cultures leads to greater empathy and understanding. We're very thankful to Inuit Tapiriit Kanatami (ITK), who generously provided us with a list of resources so that we could learn more about Canada's Inuit languages.

Celebrating Canada’s Indigenous Communities

Chris Keam2023-06-08T06:18:45-07:00September 20th, 2021|Cultural Marketing, Indigenous, Multiculturalism, Translation and Localization|

This year's National Day for Truth and Reconciliation provides an opportunity to reflect upon the legacy of residential schools in Canada and the importance for all of us to understand the challenges and pain this has inflicted upon Canada’s Aboriginal communities.

Doing Business in Quebec – The Potential Impact of Bill 96

Xinyue Guan2022-09-08T20:51:50-07:00May 18th, 2021|Cultural Marketing, Quebec Market, Translation and Localization|

Recently, the news emerged that the long-debated Bill 96 was finally coming to the fore in Québec. If it becomes law, business owners doing business in Quebec may experience increased challenges.

Reaching Chinese Customers in Canada: Here Are Some Examples from Well-known Brands

Camelia Liu2023-02-24T12:12:35-08:00March 11th, 2021|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy, Multilingual Social Media|

You don't always need a WeChat account to reach Chinese audiences in Canada. Here are 4 examples from well-known brands, including PPC ads on Google/Facebook.

Chinese New Year 2021: 5 Marketing Campaigns Trending in China

Xinyue Guan2022-10-04T12:06:43-07:00January 26th, 2021|Chinese Marketing, Chinese Social Media, Cultural Marketing|

Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!

WeChat Channels – a video app within WeChat

Xinyue Guan2022-03-11T11:11:39-08:00January 15th, 2021|Chinese Marketing, Chinese Social Media|

Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?

Launching a Digital Campaign in Quebec

Laura McLeod2022-09-08T20:51:52-07:00December 23rd, 2020|Cultural Marketing, Quebec Market, Translation and Localization|

Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.

New Canadian Bilingual Food Packaging Requirements in 2021: Are You Ready?

Laura McLeod2022-03-11T11:37:45-08:00December 15th, 2020|Bilingual Packaging|

The food and beverage industry in Canada has until December 2021 to comply with amendments to the front-of-package labelling requirements for products. Is your company ready?