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Quebec’s Bill 96 and the Newest Rules for your Business

Josephine Macnab2023-09-15T10:53:17-07:00September 15th, 2023|French Marketing, Quebec Market|

If you’re unfamiliar with Quebec or Quebec language law, you may be asking yourself–what is Quebec’s Bill 96? In this article, we will explain Quebec’s Bill 96 and explore the most recent requirements and what these changes mean for doing business in Quebec.

5 reasons why writing content with ChatGPT isn’t a solution for multilingual marketers

Colleen Webber2023-08-24T09:07:30-07:00August 23rd, 2023|Digital Marketing, Multilingual Marketing, Thought leadership/Industry Trends/News|

With all the buzz surrounding generative AI like ChatGPT, businesses may be tempted to cut corners, save time, and rely on automatic tools for their content. There are several reasons why ChatGPT can’t replace the human touch when writing content, especially in other languages.

6 Benefits of Multilingual Content for Your Business in a Global Market

Tim Adeleke2023-08-03T06:18:14-07:00August 2nd, 2023|Multilingual Marketing|

As a business owner or marketing specialist, you already know the importance of reaching people in their own language. Especially here in Canada, where people speak many languages and come from various cultures. So, how do you reach customers in today’s interconnected world? One surefire solution is multilingual content!

Reaching Multicultural Communities with Influencer Marketing

Deepa Jatania2023-06-27T06:30:13-07:00June 27th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multilingual Social Media|

If you want to connect with a diverse audience you need to work with influencers who can help you reach them. Let us take a closer look at social media influencer marketing and explore why diversity is crucial for brands looking to engage with a diverse audience.

What is the difference between translation and interpretation?

Deepa Jatania2023-06-01T12:05:49-07:00April 10th, 2023|Interpretation, Translation and Localization, Website Translation & Localization|

Does your organization need interpretation services, translation services, or both? "Translation" and "Interpretation” are two terms that often get mixed up. Although both are part of the language industry, they each have their own unique mandate. Here are the key differences between them.

7 Practical Tips For French-Canadian Marketing in Quebec

Deepa Jatania2023-03-03T12:06:25-08:00February 27th, 2023|Audience and Personas, French Marketing, Quebec Market|

There are several factors to consider while setting out in the French-Canadian market. One is French being the official language and the other is cultural preferences. Here are 7 tips and insights to successfully engage with your French-Canadian audience.

Lunar New Year 2023: Strengthen your Bond with Chinese Customers

Deepa Jatania2023-02-24T12:11:18-08:00January 13th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Observances|

It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?

The Importance of Humour in Communication: Why We Don’t Always Get the Joke

Deepa Jatania2022-11-16T11:42:31-08:00November 8th, 2022|Cultural Marketing, Multiculturalism, Translation and Localization|

It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.

WeChat Channels: A great tool for marketers

Xinyue Guan2023-02-24T12:11:33-08:00July 26th, 2022|Chinese Marketing, Chinese Social Media|

WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.