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Thinking of marketing to Chinese consumers this Lunar New Year?

Colleen Webber2024-01-18T08:59:07-08:00January 18th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.

What do Chinese students think about Canadian education?

Deepa Jatania2024-01-10T09:09:21-08:00January 8th, 2024|Chinese Marketing, Chinese Social Media, Education Canada|

Canada continues to attract a significant number of Chinese students. The country's reputation for high-quality education, diverse course offerings, and a history of hosting international students has made it a preferred destination. We’ve explored the factors that attract Chinese students to Canadian institutions, the challenges they may face, and the overall impressions they have about Canadian education.

Why is Language Such an Important Factor in Reaching Québécois Consumers?

Colleen Webber2023-12-27T08:43:38-08:00December 21st, 2023|French Marketing, Quebec Market|

Marketing to Québécois should go beyond just meeting legal requirements. A successful marketing campaign should speak to the unique culture of Quebec consumers as well as speaking French. Here are some of the ways Québécois culture is unique, and what that means for brands wanting to appeal to Québec consumers.

Why Your Business Needs a Localization Strategy

Josephine Macnab2023-11-20T08:23:17-08:00November 20th, 2023|Marketing and Communications Strategy, Multilingual Marketing, Website Translation & Localization|

Website localization is the process of translating and adapting your website content to fit the language and culture of different markets. In this article, we’ll take a closer look at each of these aspects of website localization. Then, we will discuss the benefits of website localization and share how you can get started with your website localization.

Looking to Reach Chinese Customers? You Need to Know About Singles’ Day!

Leah Levy2023-11-08T12:22:48-08:00November 8th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.

Get Inspired to Reach the Canadian Market with these Bilingual Website Examples

Josephine Macnab2023-11-06T11:47:14-08:00November 6th, 2023|Marketing and Communications Strategy, Official Languages, Website Translation & Localization|

In Canada, a bilingual website refers to a website that is available in both official languages–English and French. In this article, we will explain the advantages of having a bilingual website in Canada and share five awesome bilingual website examples to inspire your own.

Attract Chinese International Students to Your School

Leah Levy2023-10-27T13:15:05-07:00October 27th, 2023|Chinese Marketing, Chinese Social Media, Education Canada, Marketing to Diverse Audiences|

Chinese international students are searching for information. Is your institution easy to find? Are students finding the information they are searching for?

What You Need to Know About the Francization of Businesses in Quebec

Josephine Macnab2023-10-23T08:30:03-07:00October 23rd, 2023|French Marketing, Quebec Market|

In Quebec, Bill 101 establishes French as the province’s one and only official language and “the normal and everyday language of work, instruction, communication, commerce and business.” Let’s go over what that means for your business.

Is your Business Ready for the Canadian Market? Here’s What You Need to Know About Language Regulations

Josephine Macnab2023-10-20T13:42:02-07:00October 5th, 2023|Bilingual Packaging, French Marketing, Quebec Market|

In this article, we’ll review the general labelling requirements in Canada and then take a closer look at language requirements for doing business in Quebec.