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Introduction to Image-based Social Media Platforms

Laura McLeod2022-09-08T20:52:13-07:00November 23rd, 2014|Cultural Marketing, Multilingual Social Media|

It’s clear from the influx of image-sharing social media platforms [...]

Canada’s Anti-Spam Law (CASL): Adapting Your Communications Strategy

Laura McLeod2022-09-08T20:52:17-07:00June 30th, 2014|Cultural Marketing, Multilingual Social Media|

This is Part 2 of a two-part series on the [...]

3 Tips for Multilingual Social Media

Laura McLeod2022-09-08T20:52:20-07:00May 22nd, 2014|Cultural Marketing, Multilingual Social Media|

If you're trying to reach audiences with multiple linguistic and cultural backgrounds, be sure to consider your social media strategy. Not only will you want to translate it, but you'll also want to localize and adapt it for your target audiences.

WeChat: an efficient tool to reach and engage with Chinese Customers

Laura McLeod2022-03-11T12:55:05-08:00November 21st, 2013|Multilingual Social Media|

WeChat has gone from strength to strength since it was released in 2011. Its mix of text messaging, hold-to-talk voice messaging, photo and video sharing has already attracted more than 400 million users. Companies who want to market their products or services are starting to include WeChat as a must-have promotional tool for their brand.