WeChat Channels – a video app within WeChat
Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?
Building H5 Pages for WeChat Chinese Marketing
H5 pages for mobile devices are commonly used in Chinese marketing because they're highly engaging, interactive and rely heavily on user input.
Understanding RED, the Chinese Shopping App
Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.
Lise Alain on Reaching Chinese Millennial Travellers
LAT's President Lise Alain shares her insights on reaching the large and fast growing segment of Chinese millennial travellers in the latest issue of Luxury Hoteliers Magazine.
Engaging with Chinese Customers – with Jessie Li, Marketing Strategist
In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.
Reaching Chinese Customers – with Jessie Li, Marketing Strategist
In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!
Understanding Today’s Chinese Consumer- with Jessie Li, Marketing Strategist
Who is the modern-day Chinese consumer, and how can you reach them? In this short video, our Inbound & Digital Marketing Strategist Jessie explains to us who the modern-day Chinese consumer is and what their typical purchasing behaviours are, using three simple hashtags.
Changing Life in China: One QR Code at a Time
Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.
Alibaba’s Alipay Mini Program
On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?
