Attract Chinese International Students to Your School
Chinese international students are searching for information. Is your institution easy to find? Are students finding the information they are searching for?
Lunar New Year 2023: Strengthen your Bond with Chinese Customers
It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?
WeChat Channels: A great tool for marketers
WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.
Understanding Chinese Social Media Channels
As a business owner, you often might be thinking how to advertise my products to Chinese community? “If you want to attract Chinese audience to your business, you ought to use Chinese social media channels.”
Multicultural marketing – a must in Canada
No matter how sophisticated and well-funded your digital marketing strategy, an English-only approach in Canada overlooks over 7 million potential customers in diverse communities. Multicultural marketing can bridge that gap, delivering on-brand content across a range of target languages.
Marketing to a Diverse Market: Three ways to put multicultural marketing to work
If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.
Beyond Bilingual – Marketing to Canada’s Chinese Community
A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.
RED (Xiaohongshu) quickly emerged as one of the most important platforms for Chinese Social Media Marketing
Last week, Lemaire, an upscale fashion brand created by former [...]
The History behind Gifting Red Envelopes during Chinese New Year
It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?
