WeChat Marketing in 2025: Key Trends & Strategies for Business
Optimize your WeChat marketing in 2025! Learn how businesses use WeChat Service Accounts and community-driven engagement to connect with Chinese consumers.
What is a RedNote KOL?
RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.
How Chinese New Year Just Got Bigger – And Why It Matters
Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.
All About RedNote: Reach Chinese Consumers on This Popular App
RedNote is ideal for brand awareness and increasing sales with Chinese residents here in Canada. With user-generated content, you can help your brand build trust. Furthermore, the app’s focus on retail and experience sharing is an excellent match for luxury brands.
Connect with Chinese Canadian customers during Mid-Autumn Festival
Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.
Win Over Chinese Consumers in North America with RED [The Little Red Book]
The landscape of social media marketing is constantly evolving, and [...]
Thinking of marketing to Chinese consumers this Lunar New Year?
Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.
What do Chinese students think about Canadian education?
Canada continues to attract a significant number of Chinese students. The country's reputation for high-quality education, diverse course offerings, and a history of hosting international students has made it a preferred destination. We’ve explored the factors that attract Chinese students to Canadian institutions, the challenges they may face, and the overall impressions they have about Canadian education.
Looking to Reach Chinese Customers? You Need to Know About Singles’ Day!
Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.
