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What is a RedNote KOL?

Deepa Jatania2025-01-31T09:14:27-08:00January 30th, 2025|Chinese Culture, Chinese Marketing, Chinese Social Media, Chinese Tourism/Travelers, Marketing to Diverse Audiences|

RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.

How Chinese New Year Just Got Bigger – And Why It Matters

Deepa Jatania2025-01-10T08:16:07-08:00January 10th, 2025|Chinese Culture, Chinese Marketing|

Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.

All About RED: Reach Chinese Consumers on This Popular App

Tianran Wu 吴天然2024-11-25T09:41:17-08:00September 26th, 2024|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

RED is ideal for brand awareness and increasing sales with Chinese residents here in Canada. With user-generated content, you can help your brand build trust. Furthermore, the app’s focus on retail and experience sharing is an excellent match for luxury brands.

Connect with Chinese Canadian customers during Mid-Autumn Festival

Chris Keam2024-09-16T10:47:30-07:00September 16th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.

Canada Celebrates Linguistic Duality

Chris Keam2024-09-09T11:08:33-07:00September 7th, 2024|Multiculturalism, Quebec Market, Translation and Localization|

As we celebrate Linguistic Duality Day this year, here are a few points you might find interesting about Canada’s bilingualism.

How App Localization Boosts Your Brand Sales and Reach

Deepa Jatania2024-08-13T12:18:12-07:00July 30th, 2024|Marketing and Communications Strategy, Translation and Localization|

Digital marketing can reach a global audience. However, high-quality localization is essential to truly resonate with users across cultures. Mind Studios, a software company with a decade of experience in developing IT products and LAT Multilingual, a Canadian-based translation, marketing and localization agency with over 20 years of experience in helping businesses reach diverse audiences in North America, are joining forces to explore the crucial role app localization plays in making consumers feel understood, and valued, and ultimately, driving sales.

The Importance of Translation Quality in Multicultural Marketing

Deepa Jatania2024-07-12T10:03:43-07:00June 12th, 2024|Multilingual Marketing, Translation and Localization|

It is the harsh reality that some businesses have to face when they underestimate the importance of using high-quality translation and transcreation services. Read more!

Win Over Chinese Consumers in North America with RED [The Little Red Book]

Deepa Jatania2024-04-05T06:12:50-07:00March 26th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media|

The landscape of social media marketing is constantly evolving, and [...]

Charter of the French Language: What you should know about Quebec’s language laws in 2024

Colleen Webber2024-03-06T10:08:09-08:00March 6th, 2024|French Marketing, Quebec Market|

In January 2024, the Government of Quebec updated language laws introduced by Bill 96. In a nutshell, the new law aims to clarify when businesses can use non-French trademarks on product packaging, signage, and more.