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Vancouver Embraces the Dragon Boat Festival

Laura McLeod2023-02-24T11:24:17-08:00June 17th, 2014|Cultural Observances, Multicultural Marketing, Multiculturalism|

Paddles up! The Rio Tinto Alcan Dragon Boat Festival takes place in Vancouver this year from June 20-22 on the waters of False Creek. Originally created for Expo ’86, the festival has grown into a huge celebration of sport and culture.

In Photos: Downtown Bhangra at the City of Bhangra Festival

Laura McLeod2023-02-24T11:24:34-08:00June 11th, 2014|Cultural Observances, Multicultural Marketing, Multiculturalism|

This year marked the 10th Anniversary of the City of Bhangra Festival in Vancouver. From May 29th-June 7th, thousands of people came to the festival’s many events around the city to celebrate and, being lovers of bhangra ourselves, LAT Multilingual decided to explore this dynamic festival. We captured some moments of #bhangralove from its concluding Downtown Bhangra celebration on June 7th.

Québec – Land of Welcome and Sharing

Laura McLeod2021-05-14T16:20:19-07:00May 22nd, 2014|Multiculturalism|

Québec was forged by the courage and ardour of the first settlers. Without knowing exactly what awaited them, they agreed to cross an ocean in a wooden boat, in extremely difficult conditions. No sooner had they arrived, weakened by the months-long crossing, than they had to adapt to face a capricious climate with the widest range of seasonal temperatures in the world.

CEO Blog – Speak their language – Reach their heart

Laura McLeod2022-09-08T20:52:21-07:00April 17th, 2014|Cultural Marketing, Multiculturalism|

Purchasing decisions are emotional. Marketers know that to sell you a luxury item, they need to appeal to your heart, not your head. Advertisements that effectively bypass our rational sensors (through product positioning, engaging music, cute children, cuddly animals) and go straight to the heart are most successful.

Vancouver Celebrates the Cherry Blossom

Laura McLeod2021-05-14T16:20:21-07:00April 8th, 2014|Multiculturalism|

Vancouver, home to over 40,000 cherry trees, celebrates the Cherry Blossom Festival since 2006. Many of us take this opportunity to go for long strolls under the boughs in our neighbourhoods or visit local botanical gardens.

Creating Community Connections – Chinese New Year 2014 and You

Laura McLeod2021-05-14T16:20:23-07:00January 21st, 2014|Multiculturalism|

How can businesses reach out to an increasingly diverse marketplace and make returning and potential customers feel welcome? Celebrating important holidays like Chinese New Year is a great place to start.