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Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.

Solving the Transcreation Equation

Chris Keam2022-10-12T13:11:57-07:00April 28th, 2022|Bilingual Packaging, Cultural Marketing, Inclusion & Diversity, Multiculturalism, Translation and Localization|

Bad translations of product names, slogans, and branding seem like hilarious corporate blunders that you would never make.

RED (Xiaohongshu) quickly emerged as one of the most important platforms for Chinese Social Media Marketing

Xinyue Guan2022-10-07T07:52:42-07:00April 22nd, 2022|Chinese Marketing, Chinese Social Media, Inclusion & Diversity, Multiculturalism, Multilingual Social Media|

Last week, Lemaire, an upscale fashion brand created by former [...]

Why do I need a multicultural marketing agency?

Chris Keam2022-11-16T12:06:19-08:00April 14th, 2022|Bilingual Packaging, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

All markets are multicultural now. To keep up, your business needs to be multilingual as well. The ability to reach across language, culture and technological barriers is critical, whether your customer base is local or global. But it’s much deeper than just translating words. Fashion, history, culture, and technology all play important roles in marketing to diverse communities. Multicultural marketing agencies such as LAT help you meet these evolving challenges; ensuring the meaning of your message does not get lost in translation. Here are some tips to make sure your multicultural marketing is a success.

5 Christmas Traditions From Around the World

Chris Keam2021-11-29T11:25:16-08:00November 28th, 2021|Multiculturalism|

Melkin Yelidet Beaal! С Рождеством! Kala Christouyenna! Merry Christmas! The team at LAT Multilingual wishes you all the best for your holiday season. To celebrate, we’re looking at a few different ways Christmas is celebrated around the world. It’s not all turkey and visits from Santa!

Canada’s Inuit Languages

Chris Keam2023-06-08T06:19:19-07:00September 21st, 2021|Cultural Marketing, Indigenous, Multiculturalism, Translation and Localization|

LAT strongly believes that learning more about different cultures leads to greater empathy and understanding. We're very thankful to Inuit Tapiriit Kanatami (ITK), who generously provided us with a list of resources so that we could learn more about Canada's Inuit languages.

Celebrating Canada’s Indigenous Communities

Chris Keam2023-06-08T06:18:45-07:00September 20th, 2021|Cultural Marketing, Indigenous, Multiculturalism, Translation and Localization|

This year's National Day for Truth and Reconciliation provides an opportunity to reflect upon the legacy of residential schools in Canada and the importance for all of us to understand the challenges and pain this has inflicted upon Canada’s Aboriginal communities.

Understanding Chinese Culture: 8 Gift Giving Tips

Laura McLeod2022-03-11T12:33:51-08:00November 22nd, 2019|Chinese Culture, Multiculturalism|

Gift giving can be a great way to build relationships, but only if done correctly. We provide 8 tips for Chinese gift giving.

Marketing to a Multicultural Marketplace

Laura McLeod2022-10-04T12:07:29-07:00November 21st, 2019|Cultural Marketing, Multiculturalism|

In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.