The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
Our guest blogger, Han Fei, shares her experience of Quebec as a Chinese traveller on a group tour.
4 key reasons why you should be engaging with Chinese visitors to Canada, and how a little effort can go a long way.
Part 2 in our series on doing business in Quebec. This week, we give you six insights into the Quebec market you might want to consider.
Part 1 of our series on doing business in Quebec. This week we explain four things you need to know before you do business in the province of Quebec.
Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.
WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.
North America is a great value destination for Chinese visitors, who are the fastest-growing inbound market. Chinese netizens are not on Facebook and Twitter. So how do you reach them? Here's our 3 key engagement strategies to make your destination Chinese-friendly.
We interview Lise Alain, founder and CEO of LAT Multilingual, a Canadian translation agency based in Vancouver, BC.
February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.
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