The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
When setting up a business in Quebec, it's important that you understand all the regulations your business must comply with. Check out this helpful summary of everything you need to know.
Many businesses are focused exclusively on reaching and engaging with Chinese tourists online. However, it's more important than ever to not just reach, but also properly welcome Chinese tourists with effective customer service, as good reviews equal good business.
We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.
Our guest blogger, Han Fei, shares her experience of Quebec as a Chinese traveller on a group tour.
4 key reasons why you should be engaging with Chinese visitors to Canada, and how a little effort can go a long way.
Part 2 in our series on doing business in Quebec. This week, we give you six insights into the Quebec market you might want to consider.
Part 1 of our series on doing business in Quebec. This week we explain four things you need to know before you do business in the province of Quebec.
Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.
WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.
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