The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
WeChat has been the No.1 app in China for a long time and it is crucial to utilize it to your advantage. This article will teach you how to navigate WeChat "Moments", the social-networking platform on WeChat, with a step-by-step tutorial and a video guide.
On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?
Understanding Chinese culture is essential if you want to provide the best possible service to your Chinese guests. Check out this introduction to major aspects of Chinese culture.
When setting up a business in Quebec, it's important that you understand all the regulations your business must comply with. Check out this helpful summary of everything you need to know.
Many businesses are focused exclusively on reaching and engaging with Chinese tourists online. However, it's more important than ever to not just reach, but also properly welcome Chinese tourists with effective customer service, as good reviews equal good business.
We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.
Our guest blogger, Han Fei, shares her experience of Quebec as a Chinese traveller on a group tour.
4 key reasons why you should be engaging with Chinese visitors to Canada, and how a little effort can go a long way.
Part 2 in our series on doing business in Quebec. This week, we give you six insights into the Quebec market you might want to consider.
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