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Valentine’s Day in August? We Explore Qixi, Chinese Valentine’s Day

Peter Urquhart2022-03-11T12:28:49-08:00July 27th, 2020|Cultural Observances|

What do a fairy goddess, an ox and a magpie have to do with love? In Chinese culture, plenty! They are all essential components of the legend behind Qixi Festival, commonly known as Chinese Valentine’s Day.

Why Retailers Love 520 Day

Laura McLeod2022-03-11T12:30:17-08:00May 19th, 2020|Cultural Observances|

Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.

WeChat Strategy Tips to Make the Most of Your Account

Laura McLeod2022-03-11T12:30:47-08:00May 1st, 2020|Chinese Social Media|

Wanting to reach Chinese customers in Canada? The popular app WeChat should be at the heart of your social media strategy.

Understanding Chinese Culture: 8 Gift Giving Tips

Laura McLeod2022-03-11T12:33:51-08:00November 22nd, 2019|Chinese Culture, Multiculturalism|

Gift giving can be a great way to build relationships, but only if done correctly. We provide 8 tips for Chinese gift giving.

Marketing to a Multicultural Marketplace

Laura McLeod2022-10-04T12:07:29-07:00November 21st, 2019|Cultural Marketing, Multiculturalism|

In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.

The Importance of Diversity in Advertising

Laura McLeod2022-09-08T20:51:54-07:00October 28th, 2019|Cultural Marketing, Multiculturalism|

Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.

Are You Ready for “National Day Golden Week”?

Laura McLeod2022-03-11T12:34:49-08:00October 2nd, 2019|Cultural Observances, Travel & Tourism|

National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.

Reaching French Canadians: The Key to Success in Quebec

Laura McLeod2022-03-11T12:35:52-08:00September 21st, 2019|Quebec Market|

Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101. To break into the Quebec market the marketing messaging must be well thought out and strategic.

Famous Folks on Chinese Social Media

Laura McLeod2021-05-14T16:19:43-07:00July 2nd, 2019|Chinese Social Media|

Learn how politicians like Canadian Prime Minister Justin Trudeau and celebrities are using Chinese social media platforms like WeChat to connect with their base.