The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
Doing business in Quebec? If so, there are specific rules that govern
You've downloaded WeChat, now what? Here's how to get started and choose the account type that is right for your business.
Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.
What do a fairy goddess, an ox and a magpie have to do with love? In Chinese culture, plenty! They are all essential components of the legend behind Qixi Festival, commonly known as Chinese Valentine’s Day.
Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.
Wanting to reach Chinese customers in Canada? The popular app WeChat should be at the heart of your social media strategy.
Gift giving can be a great way to build relationships, but only if done correctly. We provide 8 tips for Chinese gift giving.
In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.
Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.
Vancouver Head Office
#200-1892 West Broadway
Vancouver, BC
V6J 1Y9
Montreal Office
#700-407 McGill Road
Montreal, QC
H2Y 2G3
Toronto Office
#3500-2 Bloor Street East
Toronto, ON
M4W IA8
Siège social - Vancouver
1892 rue Broadway Ouest
Bureau 200
Vancouver BC V6J 1Y9
Bureau de Montréal
407 rue McGill
Bureau 700
Montréal QC H2Y 2G3
Bureau de Toronto
2 rue Bloor Est
Bureau 3500
Toronto ON M4W 1A8
