The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!
Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?
Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.
Doing business in Quebec? If so, there are specific rules that govern
You've downloaded WeChat, now what? Here's how to get started and choose the account type that is right for your business.
Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.
What do a fairy goddess, an ox and a magpie have to do with love? In Chinese culture, plenty! They are all essential components of the legend behind Qixi Festival, commonly known as Chinese Valentine’s Day.
Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.
Wanting to reach Chinese customers in Canada? The popular app WeChat should be at the heart of your social media strategy.
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