The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
This year's National Day for Truth and Reconciliation provides an opportunity to reflect upon the legacy of residential schools in Canada and the importance for all of us to understand the challenges and pain this has inflicted upon Canada’s Aboriginal communities.
Recently, the news emerged that the long-debated Bill 96 was finally coming to the fore in Québec. If it becomes law, business owners doing business in Quebec may experience increased challenges.
You don't always need a WeChat account to reach Chinese audiences in Canada. Here are 4 examples from well-known brands, including PPC ads on Google/Facebook.
While COVID-19 forced everyone to stay home, Chinese people were able to buy duty-free goods. In Sanya, Hainan Island, the average daily sales are around 180 million yuan, tripled the revenues from last year. How does it work?
Who is Ding Zhen, the biggest Chinese social media influencer of 2020? Learn more about KOL marketing in China and how it may affect your business.
Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!
Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?
Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.
Doing business in Quebec? If so, there are specific rules that govern
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