The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?
Melkin Yelidet Beaal! С Рождеством! Kala Christouyenna! Merry Christmas! The team at LAT Multilingual wishes you all the best for your holiday season. To celebrate, we’re looking at a few different ways Christmas is celebrated around the world. It’s not all turkey and visits from Santa!
Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?
LAT strongly believes that learning more about different cultures leads to greater empathy and understanding. We're very thankful to Inuit Tapiriit Kanatami (ITK), who generously provided us with a list of resources so that we could learn more about Canada's Inuit languages.
This year's National Day for Truth and Reconciliation provides an opportunity to reflect upon the legacy of residential schools in Canada and the importance for all of us to understand the challenges and pain this has inflicted upon Canada’s Aboriginal communities.
Recently, the news emerged that the long-debated Bill 96 was finally coming to the fore in Québec. If it becomes law, business owners doing business in Quebec may experience increased challenges.
You don't always need a WeChat account to reach Chinese audiences in Canada. Here are 4 examples from well-known brands, including PPC ads on Google/Facebook.
While COVID-19 forced everyone to stay home, Chinese people were able to buy duty-free goods. In Sanya, Hainan Island, the average daily sales are around 180 million yuan, tripled the revenues from last year. How does it work?
Who is Ding Zhen, the biggest Chinese social media influencer of 2020? Learn more about KOL marketing in China and how it may affect your business.
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