The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?
Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.
Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.
It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.
It is the season to give thanks around the world! There are many different ways that people celebrate Thanksgiving: from hearty feasts to sharing blessings; each culture has its own traditions. Though the traditions are different, the sentiment is the same - to spend quality time with friends and family, give thanks, and reflect on what’s most important in life. As strong believers in cultural diversity and inclusion, today at LAT we’d like to take you on an enlightening cultural journey into various Thanksgiving traditions.
Toronto is Canada’s most diverse city and hosts an abundance of unique Indigenous-owned businesses. Today is International Day of the World’s Indigenous Peoples. In honour of this special day, we highlight three Toronto-based Indigenous-owned businesses that offer their customers a unique look into Indigenous culture.
WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.
As a business owner, you often might be thinking how to advertise my products to Chinese community? “If you want to attract Chinese audience to your business, you ought to use Chinese social media channels.”
If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.
Vancouver Head Office
#200-1892 West Broadway
Vancouver, BC
V6J 1Y9
Montreal Office
#700-407 McGill Road
Montreal, QC
H2Y 2G3
Toronto Office
#3500-2 Bloor Street East
Toronto, ON
M4W IA8
Siège social - Vancouver
1892 rue Broadway Ouest
Bureau 200
Vancouver BC V6J 1Y9
Bureau de Montréal
407 rue McGill
Bureau 700
Montréal QC H2Y 2G3
Bureau de Toronto
2 rue Bloor Est
Bureau 3500
Toronto ON M4W 1A8
