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Indigenous-owned Businesses at the Heart of Canada’s Most Diverse City

Deepa Jatania2022-11-10T10:57:01-08:00August 9th, 2022|Inclusion & Diversity, Indigenous|

Toronto is Canada’s most diverse city and hosts an abundance of unique Indigenous-owned businesses. Today is International Day of the World’s Indigenous Peoples. In honour of this special day, we highlight three Toronto-based Indigenous-owned businesses that offer their customers a unique look into Indigenous culture.

WeChat Channels: A great tool for marketers

Xinyue Guan2023-02-24T12:11:33-08:00July 26th, 2022|Chinese Marketing, Chinese Social Media|

WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.

Understanding Chinese Social Media Channels

Deepa Jatania2022-07-08T09:08:05-07:00July 8th, 2022|Chinese Marketing, Chinese Social Media|

As a business owner, you often might be thinking how to advertise my products to Chinese community? “If you want to attract Chinese audience to your business, you ought to use Chinese social media channels.”

Marketing to a Diverse Market: Three ways to put multicultural marketing to work

Chris Keam2022-10-24T14:40:41-07:00May 13th, 2022|Chinese Marketing, Marketing and Communications Strategy, Multiculturalism|

If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.

Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.

Solving the Transcreation Equation

Chris Keam2022-10-12T13:11:57-07:00April 28th, 2022|Bilingual Packaging, Cultural Marketing, Inclusion & Diversity, Multiculturalism, Translation and Localization|

Bad translations of product names, slogans, and branding seem like hilarious corporate blunders that you would never make.

RED (Xiaohongshu) quickly emerged as one of the most important platforms for Chinese Social Media Marketing

Xinyue Guan2022-10-07T07:52:42-07:00April 22nd, 2022|Chinese Marketing, Chinese Social Media, Inclusion & Diversity, Multiculturalism, Multilingual Social Media|

Last week, Lemaire, an upscale fashion brand created by former [...]

Plus ça change – What you need to know about French language law updates in Canada

Chris Keam2022-11-16T12:04:15-08:00April 21st, 2022|Bilingual Packaging, Marketing and Communications Strategy, Quebec Market, Translation and Localization|

If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.

Why do I need a multicultural marketing agency?

Chris Keam2022-11-16T12:06:19-08:00April 14th, 2022|Bilingual Packaging, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

All markets are multicultural now. To keep up, your business needs to be multilingual as well. The ability to reach across language, culture and technological barriers is critical, whether your customer base is local or global. But it’s much deeper than just translating words. Fashion, history, culture, and technology all play important roles in marketing to diverse communities. Multicultural marketing agencies such as LAT help you meet these evolving challenges; ensuring the meaning of your message does not get lost in translation. Here are some tips to make sure your multicultural marketing is a success.