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Looking to Reach Chinese Customers? You Need to Know About Singles’ Day!

Leah Levy2023-11-08T12:22:48-08:00November 8th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.

Attract Chinese International Students to Your School

Leah Levy2023-10-27T13:15:05-07:00October 27th, 2023|Chinese Marketing, Chinese Social Media, Education Canada, Marketing to Diverse Audiences|

Chinese international students are searching for information. Is your institution easy to find? Are students finding the information they are searching for?

What You Need to Know About the Francization of Businesses in Quebec

Josephine Macnab2023-10-23T08:30:03-07:00October 23rd, 2023|French Marketing, Quebec Market|

In Quebec, Bill 101 establishes French as the province’s one and only official language and “the normal and everyday language of work, instruction, communication, commerce and business.” Let’s go over what that means for your business.

Is your Business Ready for the Canadian Market? Here’s What You Need to Know About Language Regulations

Josephine Macnab2023-10-20T13:42:02-07:00October 5th, 2023|Bilingual Packaging, French Marketing, Quebec Market|

In this article, we’ll review the general labelling requirements in Canada and then take a closer look at language requirements for doing business in Quebec.

Quebec’s Bill 96 and the Newest Rules for your Business

Josephine Macnab2023-09-15T10:53:17-07:00September 15th, 2023|French Marketing, Quebec Market|

If you’re unfamiliar with Quebec or Quebec language law, you may be asking yourself–what is Quebec’s Bill 96? In this article, we will explain Quebec’s Bill 96 and explore the most recent requirements and what these changes mean for doing business in Quebec.

Canada’s Diverse Communities: A Huge Opportunity for Brands

Deepa Jatania2023-03-20T13:50:08-07:00March 20th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!

7 Practical Tips For French-Canadian Marketing in Quebec

Deepa Jatania2023-03-03T12:06:25-08:00February 27th, 2023|Audience and Personas, French Marketing, Quebec Market|

There are several factors to consider while setting out in the French-Canadian market. One is French being the official language and the other is cultural preferences. Here are 7 tips and insights to successfully engage with your French-Canadian audience.

Lunar New Year 2023: Strengthen your Bond with Chinese Customers

Deepa Jatania2023-02-24T12:11:18-08:00January 13th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Observances|

It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?

Multicultural Marketing – Be the #1 Choice for Canada’s South Asian Market

Deepa Jatania2023-02-24T11:24:56-08:00December 14th, 2022|Branding & Marketing, Cultural Marketing, Multicultural Marketing, Multiculturalism|

Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.