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From Delhi to Toronto – Diwali Celebrations around the World

Deepa Jatania2024-10-29T09:04:58-07:00October 21st, 2024|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Multicultural Marketing|

Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.

All About RedNote: Reach Chinese Consumers on This Popular App

Tianran Wu 吴天然2025-03-18T10:13:30-07:00September 26th, 2024|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

RedNote is ideal for brand awareness and increasing sales with Chinese residents here in Canada. With user-generated content, you can help your brand build trust. Furthermore, the app’s focus on retail and experience sharing is an excellent match for luxury brands.

Connect with Chinese Canadian customers during Mid-Autumn Festival

Chris Keam2024-09-16T10:47:30-07:00September 16th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.

Canada Celebrates Linguistic Duality

Chris Keam2024-09-09T11:08:33-07:00September 7th, 2024|Multiculturalism, Quebec Market, Translation and Localization|

As we celebrate Linguistic Duality Day this year, here are a few points you might find interesting about Canada’s bilingualism.

Win Over Chinese Consumers in North America with RED [The Little Red Book]

Deepa Jatania2024-04-05T06:12:50-07:00March 26th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media|

The landscape of social media marketing is constantly evolving, and [...]

Charter of the French Language: What you should know about Quebec’s language laws in 2024

Colleen Webber2024-03-06T10:08:09-08:00March 6th, 2024|French Marketing, Quebec Market|

In January 2024, the Government of Quebec updated language laws introduced by Bill 96. In a nutshell, the new law aims to clarify when businesses can use non-French trademarks on product packaging, signage, and more.

Thinking of marketing to Chinese consumers this Lunar New Year?

Colleen Webber2024-01-18T08:59:07-08:00January 18th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.

What do Chinese students think about Canadian education?

Deepa Jatania2024-01-10T09:09:21-08:00January 8th, 2024|Chinese Marketing, Chinese Social Media, Education Canada|

Canada continues to attract a significant number of Chinese students. The country's reputation for high-quality education, diverse course offerings, and a history of hosting international students has made it a preferred destination. We’ve explored the factors that attract Chinese students to Canadian institutions, the challenges they may face, and the overall impressions they have about Canadian education.

Why is Language Such an Important Factor in Reaching Québécois Consumers?

Colleen Webber2023-12-27T08:43:38-08:00December 21st, 2023|French Marketing, Quebec Market|

Marketing to Québécois should go beyond just meeting legal requirements. A successful marketing campaign should speak to the unique culture of Quebec consumers as well as speaking French. Here are some of the ways Québécois culture is unique, and what that means for brands wanting to appeal to Québec consumers.