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Celebrating Canada’s Multiculturalism Day

Laura McLeod2021-05-14T16:20:16-07:00June 24th, 2014|Multiculturalism|

On November 13th, 2002, the Government of Canada officially recognized June 27th as Multiculturalism Day across the country. Each year Canadians celebrate their diverse heritage and the contribution of many cultures to the growth and development of the country. To find out more about the celebration, I turned to my favourite cultural experts…the LAT team! Here are our thoughts and reflections on Multiculturalism Day:

Canada’s Anti-Spam Law (CASL): What Your Business Needs to Know

Laura McLeod2022-09-08T20:52:17-07:00June 19th, 2014|Cultural Marketing|

On July 1st, 2014, the Canadian Anti-Spam Law (CASL) will be coming into effect. The new regulations, which will be the toughest in the world, prevent the sending of unsolicited commercial electronic messages (CEMs) and the unauthorized installation of computer software on an individual’s computer. This means that businesses will need to adapt their communications strategy to ensure that they are CASL compliant. Here’s a basic overview of the law, as it pertains to CEMS, to help you get started:

Vancouver Embraces the Dragon Boat Festival

Laura McLeod2023-02-24T11:24:17-08:00June 17th, 2014|Cultural Observances, Multicultural Marketing, Multiculturalism|

Paddles up! The Rio Tinto Alcan Dragon Boat Festival takes place in Vancouver this year from June 20-22 on the waters of False Creek. Originally created for Expo ’86, the festival has grown into a huge celebration of sport and culture.

In Photos: Downtown Bhangra at the City of Bhangra Festival

Laura McLeod2023-02-24T11:24:34-08:00June 11th, 2014|Cultural Observances, Multicultural Marketing, Multiculturalism|

This year marked the 10th Anniversary of the City of Bhangra Festival in Vancouver. From May 29th-June 7th, thousands of people came to the festival’s many events around the city to celebrate and, being lovers of bhangra ourselves, LAT Multilingual decided to explore this dynamic festival. We captured some moments of #bhangralove from its concluding Downtown Bhangra celebration on June 7th.

In Photos: Multicultural Marketing Breakfast Seminar

Laura McLeod2022-09-08T20:52:18-07:00May 26th, 2014|Cultural Marketing|

LAT's Marketing Team hosted our first Multicultural Marketing Breakfast Seminar in Vancouver on May 20th, 2014. Our speakers talked about the importance of adapting your company's marketing message to the diverse communities in your local markets.

3 Tips for Multilingual Social Media

Laura McLeod2022-09-08T20:52:20-07:00May 22nd, 2014|Cultural Marketing, Multilingual Social Media|

If you're trying to reach audiences with multiple linguistic and cultural backgrounds, be sure to consider your social media strategy. Not only will you want to translate it, but you'll also want to localize and adapt it for your target audiences.

Québec – Land of Welcome and Sharing

Laura McLeod2021-05-14T16:20:19-07:00May 22nd, 2014|Multiculturalism|

Québec was forged by the courage and ardour of the first settlers. Without knowing exactly what awaited them, they agreed to cross an ocean in a wooden boat, in extremely difficult conditions. No sooner had they arrived, weakened by the months-long crossing, than they had to adapt to face a capricious climate with the widest range of seasonal temperatures in the world.

How to Build a Chinese Website, with Text, Images & Search Engine Optimization (SEO)

Laura McLeod2022-09-08T20:52:20-07:00April 28th, 2014|Cultural Marketing, Website Translation & Localization|

The most important thing for North American companies that want to promote their business in China is to create a website in Chinese that matches the reading habits of Chinese people. Want to know the secrets to a great website designed for about 600 million Chinese users? The expert advice below is sure to help and offer inspiration.

CEO Blog – Speak their language – Reach their heart

Laura McLeod2022-09-08T20:52:21-07:00April 17th, 2014|Cultural Marketing, Multiculturalism|

Purchasing decisions are emotional. Marketers know that to sell you a luxury item, they need to appeal to your heart, not your head. Advertisements that effectively bypass our rational sensors (through product positioning, engaging music, cute children, cuddly animals) and go straight to the heart are most successful.