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Québec – Land of Welcome and Sharing

Laura McLeod2021-05-14T16:20:19-07:00May 22nd, 2014|Multiculturalism|

Québec was forged by the courage and ardour of the first settlers. Without knowing exactly what awaited them, they agreed to cross an ocean in a wooden boat, in extremely difficult conditions. No sooner had they arrived, weakened by the months-long crossing, than they had to adapt to face a capricious climate with the widest range of seasonal temperatures in the world.

How to Build a Chinese Website, with Text, Images & Search Engine Optimization (SEO)

Laura McLeod2022-09-08T20:52:20-07:00April 28th, 2014|Cultural Marketing, Website Translation & Localization|

The most important thing for North American companies that want to promote their business in China is to create a website in Chinese that matches the reading habits of Chinese people. Want to know the secrets to a great website designed for about 600 million Chinese users? The expert advice below is sure to help and offer inspiration.

CEO Blog – Speak their language – Reach their heart

Laura McLeod2022-09-08T20:52:21-07:00April 17th, 2014|Cultural Marketing, Multiculturalism|

Purchasing decisions are emotional. Marketers know that to sell you a luxury item, they need to appeal to your heart, not your head. Advertisements that effectively bypass our rational sensors (through product positioning, engaging music, cute children, cuddly animals) and go straight to the heart are most successful.

Vancouver Celebrates the Cherry Blossom

Laura McLeod2021-05-14T16:20:21-07:00April 8th, 2014|Multiculturalism|

Vancouver, home to over 40,000 cherry trees, celebrates the Cherry Blossom Festival since 2006. Many of us take this opportunity to go for long strolls under the boughs in our neighbourhoods or visit local botanical gardens.

The Low Hanging Fruit: Growing Local Sales with a Global Mindset

Laura McLeod2022-09-08T20:52:22-07:00February 13th, 2014|Cultural Marketing|

So you're ready to expand into new markets? Have you maximized growth opportunities here in North America?

From Our CEO: Multicultural Marketing or The Art of Engagement

Laura McLeod2022-09-08T20:52:23-07:00January 30th, 2014|Cultural Marketing|

In communities like Brampton and Markham in Greater Toronto, or Richmond and Surrey in Vancouver’s Lower Mainland, there are enough customers and employers who speak specific non-official languages to allow immigrants to earn a living in their native language. In today’s highly competitive marketplace, if you’re a B2B company, it makes sense to engage with these businesses in their own language - that's multicultural marketing.

Creating Community Connections – Chinese New Year 2014 and You

Laura McLeod2021-05-14T16:20:23-07:00January 21st, 2014|Multiculturalism|

How can businesses reach out to an increasingly diverse marketplace and make returning and potential customers feel welcome? Celebrating important holidays like Chinese New Year is a great place to start.

Selling Products to the Chinese Market on Taobao

Laura McLeod2022-09-08T20:52:24-07:00January 2nd, 2014|Cultural Marketing, E-commerce|

Learn how to create an account on popular Chinese e-commerce site Taobao so you can sell products to the Chinese market.

From our CEO – Cultural Diversity and the Marketplace

Laura McLeod2022-09-08T20:52:25-07:00December 5th, 2013|Cultural Marketing|

Canadian cities are increasingly diverse. By 2031, 78% of Toronto's population will be either foreign-born or born in Canada from immigrant parents. In Vancouver, over 70%. Diversity in the workplace has been a popular theme for many years, but the next step for companies to differentiate themselves will be to connect with our cities’ growing Chinese, Indian, Filipino and Hispanic populations. LAT President Lise Alain reflects on the need for cultural diversity in marketing.