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A Beginner’s Guide to Cultural Marketing

Laura McLeod2022-09-08T20:52:08-07:00November 30th, 2015|Branding & Marketing, Cultural Marketing, Multilingual Social Media|

It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:

3 Common Mistakes Businesses Make on Social Media (And How to Fix Them)

Laura McLeod2022-10-04T12:13:37-07:00November 13th, 2015|Cultural Marketing, Multilingual Social Media|

We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.

3 Tips to Run a Successful Chinese New Year Marketing Campaign

Laura McLeod2022-09-08T20:52:10-07:00October 22nd, 2015|Branding & Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:

The USA – More Spanish Than Spain

Laura McLeod2022-10-04T12:14:13-07:00July 24th, 2015|Cultural Marketing, Multiculturalism|

From “All-American” to “Hola América”: The United States has now [...]

Improve your digital branding in 5 easy steps

Laura McLeod2022-09-08T20:52:12-07:00December 19th, 2014|Branding & Marketing, Cultural Marketing|

The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]

Introduction to Image-based Social Media Platforms

Laura McLeod2022-09-08T20:52:13-07:00November 23rd, 2014|Cultural Marketing, Multilingual Social Media|

It’s clear from the influx of image-sharing social media platforms [...]

Getting the Chinese Vote: A Politician’s Guide to Building Relationships

Laura McLeod2022-09-08T20:52:14-07:00November 10th, 2014|Cultural Marketing|

The number of immigrants in Canada is growing at breathtaking [...]

Three Tips to Help Position Your Brand on the Chinese Market

Laura McLeod2022-09-08T20:52:14-07:00November 5th, 2014|Cultural Marketing|

First published on November 5, 2014 by Lesley Ning [...]

LAT at 15: A Graphic Designer’s Perspective

Laura McLeod2022-09-08T20:52:16-07:00August 11th, 2014|Cultural Marketing, Multiculturalism|

Sometimes it's hard to believe our company is already celebrating its 15th anniversary! From starting out in 1999 as L.A. Translations & Design, to becoming LAT Multilingual Translation & Marketing in 2013, there's been a lot of change, yet a lot of continuity. Few people know this better than graphic designer Pascal Bouchard, who has been working with LAT since he designed our first logo. We asked Pascal to reflect on his time with LAT, and here's what he had to say: