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Halloween Around The World

Deepa Jatania2023-10-27T11:14:13-07:00October 27th, 2023|Multiculturalism|

Many people celebrate this day, but many may not know the history behind it. We've put together a snapshot of Halloween around the world!

Canada’s Diverse Communities: A Huge Opportunity for Brands

Deepa Jatania2023-03-20T13:50:08-07:00March 20th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!

Multicultural Marketing – Be the #1 Choice for Canada’s South Asian Market

Deepa Jatania2023-02-24T11:24:56-08:00December 14th, 2022|Branding & Marketing, Cultural Marketing, Multicultural Marketing, Multiculturalism|

Canada is the most multicultural country in the world, as a vast number of Canadians hail from different cultural origins. This mosaic of cultures makes it imperative for brands to adopt multicultural marketing.

The Importance of Cultural Awareness in Business: The Rise of Diversity in an Increasingly Globalized World

Deepa Jatania2023-02-24T11:47:17-08:00November 23rd, 2022|Cultural Marketing, Marketing and Communications Strategy, Multiculturalism|

Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.

The Importance of Humour in Communication: Why We Don’t Always Get the Joke

Deepa Jatania2022-11-16T11:42:31-08:00November 8th, 2022|Cultural Marketing, Multiculturalism, Translation and Localization|

It can be a challenge to communicate with a sense of humour in a diverse and multicultural society. Humour relies on words and phrases that are unexpected, playful, absurd, or ridiculous for their effect. Wordplays (puns), double-meanings, irony, satire, sarcasm, slapstick, or references shared by a common group can be lost in translation and can lead to misunderstandings. It is important to understand your audience when transcreating or transposing content.

10 Ways Thanksgiving is Celebrated Across Cultures

Deepa Jatania2023-06-26T14:20:05-07:00October 7th, 2022|Cultural Marketing, Cultural Observances, Multiculturalism|

It is the season to give thanks around the world! There are many different ways that people celebrate Thanksgiving: from hearty feasts to sharing blessings; each culture has its own traditions. Though the traditions are different, the sentiment is the same - to spend quality time with friends and family, give thanks, and reflect on what’s most important in life. As strong believers in cultural diversity and inclusion, today at LAT we’d like to take you on an enlightening cultural journey into various Thanksgiving traditions.

Marketing to a Diverse Market: Three ways to put multicultural marketing to work

Chris Keam2022-10-24T14:40:41-07:00May 13th, 2022|Chinese Marketing, Marketing and Communications Strategy, Multiculturalism|

If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.

Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.